Business

8 Mistakes to Avoid When Displaying Your Outdoor Sign

Here are eight mistakes to avoid making when displaying your outdoor sign for your business. An outdoor sign can be an effective way to attract attention to your business.

Published

3 years ago

November 4, 2020

Manvendra Chaudhary

people near buildings during nighttime with lights

An outdoor sign can be an effective way to attract attention to your business. At times, though, there are mistakes made with the sign placement that limits its effectiveness. It’s important to know which errors to be mindful of, so you can get the most out of the attractive design. Here are eight mistakes to avoid making when displaying your outdoor sign for your business. Displaying Your Outdoor Sign.

1. Visual obstacles

A sign is meant to be seen to get your potential customer’s attention. It shouldn’t be a backdrop that gets lost in the shuffle among other objects. Ensure that you have your sign or custom banner placed in a position where it won’t have an obstructed view to passersby. Think about any vehicles, such as a large truck, that could potentially be parked in front of the sign.

Consider if plants might get in the way of the sign whenever they grow in warmer seasons. Check with your local government to know that there won’t be any construction near where you plan to place your sign. Brainstorm any possible physical barrier that might prevent your sign from being seen before deciding where you’ll place it, Displaying Your Outdoor Sign.

2. Poor readability

This mistake is one of the most common made by businesses. It’s helpful to have your sign placed at a distance that’s viewable to your audience. As an example, you wouldn’t place your sign so high above your viewers that they couldn’t make out what the sign said. An additional factor to consider when making your sign readable is the backdrop behind your sign.

Let’s say you make a sign that has a sky blue writing. If you place it in the air, it will be difficult for viewers to read against a blue sky backdrop. It’s important to make sure that your sign contrasts well with its surroundings. In other words, you want your sign to stick out. Keep in mind also that if there’s a backdrop of natural scenery like trees, you’ll have to account for the seasonal changes. Doing so will keep your advertisement evergreen.

3. Security

Depending on where your business is located, the security of your sign might be something you need to be mindful of. There can be issues such as graffiti and, sometimes, theft that can occur. Particularly if you plan to display your sign for a long time, these unfortunate circumstances are more likely to happen.

Look for ways to tightly secure your sign to the location you intend to place it. It’s also good to put the sign in a location that’s not easy for potential thieves to access. Additionally, have a duplicate or spare sign available if your property is stolen, so you don’t have to quickly put together a poorly designed makeshift sign.

4. Sun damage

When you look around at all the signs from the local businesses around you, you may notice some of them seem a little faded. The fading is a result of sun damage. After a few seasons of the summer sun, signs can start to become less legible for viewers to be able to read.

A good way to keep your banner readable is to make sure it has been printed with UV-resistant inks. It will make it less likely to fade to white. Another benefit of UV-resistant inks is that they’re waterproof, which allows your sign design to be better able to withstand heavy rain.

5. Neglect

Another thing you may have noticed when looking at business signs across your area is missing letters or outdated imagery. You don’t have to do maintenance on your sign every day, but you should consistently make sure it’s being presented well to your audience. Think from the customer’s perspective.

What would you think about a business that didn’t have a well-maintained sign? You’d probably question how much they care about details, and perhaps how much they care about providing quality customer service. Keeping your banners updated and maintained also helps keep it engaging for the audience that’s gotten used to your old design. Attracting the attention of potential customers with a banner isn’t a one-time job.

6. Poor installation

You might live in an area where there are severe weather events throughout the year. You want your sign to be properly installed, so it can stay where you’ve placed it during bad weather. Consult with a professional if the placement of your banner involves a complex support system.

Installation costs will vary based on size, material, and location. Another thing to remember is if you plan to attach the sign to a storefront, re-read through your lease agreement to ensure you avoid any potential penalties.

7. Not using a night light

If you’re not keeping your sign well-lit into the evening hours, you could be missing an opportunity to gain more customers. You can make your sign visible at night by making use of LED lights. These types of lights can also help save your business energy.

8. Picking the wrong manufacturer

A part of avoiding some of these mistakes is choosing the right printmaker to create your banner. Choose one with a good amount of experience to bring your design idea to life. They would also be aware of the necessary inks and other materials to use to make sure your sign keeps looking nice in all conditions.

You can determine if a manufacturer is suitable for you by looking at the company’s reviews online. You can also call the manufacturer to ask about how long they’ve been in business, and if they have any references or samples of their work for you to analyze. The right company will have good reviews and ample proof of their quality work.

Your business sign is something to take very seriously. Not having a properly placed and properly designed sign can potentially have a huge impact on how profitable your company is. Be sure to keep these mistakes in mind to avoid having an ineffective outdoor sign. If you’re interested in learning about print designs, you can learn more information at Just Vision It.

Net Worth

Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

Published

14 hours ago

May 3, 2024

Vishnu Chaudhary

Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

Who is Alan Patricof?

Alan Patricof is a prominent figure in the American investment landscape, renowned for his contributions to venture capital. With a career spanning over four decades, Patricof has been instrumental in shaping the growth of numerous global companies, including America Online, Apple Computer, and Audible. His legacy extends beyond business, with involvement in community organizations and government initiatives.

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Alan Patricof Career

Alan Patricof’s career in venture capital began in the industry’s early days. He founded Patricof & Co. Ventures Inc., a precursor to Apax Partners, one of the world’s leading private equity firms. Later, he established Greycroft Partners, focusing on early and expansion-stage investments in digital media. Throughout his career, Patricof’s vision and leadership have played a pivotal role in advancing the venture capital field.

Alan Patricof’s Net Worth

As of May 3, 2024, Alan Patricof’s estimated net worth stands at over $1 million. His wealth is derived from various investments, including holdings in Boston Properties Inc. and successful ventures in digital media. Despite humble beginnings, Patricof’s entrepreneurial spirit and strategic acumen have propelled him to financial success.

Alan Patricof Age

Born in 1934, Alan Patricof is currently in his late eighties. Despite his advanced age, he remains active in the business world, leveraging his wealth of experience to mentor emerging entrepreneurs and drive innovation.

Alan Patricof Family: Wife and Children

Alan Patricof has been married to his wife Susan for over 48 years. Together, they have three children and seven grandchildren. Family holds great importance to Patricof, and he credits his upbringing and heritage for shaping his values and work ethic.

Alan Patricof Height and Weight

While specific details about Alan Patricof’s height and weight are not readily available, his stature in the investment community is undeniable. Patricof’s impact transcends physical measurements, as he continues to leave a lasting legacy in venture capital and philanthropy.

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Net Worth

Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

Published

1 day ago

May 2, 2024

Vishnu Chaudhary

Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

Who is Stephen M. Ross?

Stephen M. Ross, the Chairperson of The Related Companies, is a distinguished figure in the real estate sector, renowned for his significant contributions and profound impact. Born on May 10th, 1940, in Detroit, Michigan, Ross embarked on his journey into real estate at a young age, demonstrating remarkable diligence and entrepreneurial spirit. Despite initially pursuing a career as a tax attorney, Ross soon discovered his genuine passion for real estate investment, laying the foundation for his illustrious career.

Stephen M. Ross Career

Ross’s career trajectory is marked by pioneering ventures and transformative projects. In 1972, he founded The Related Companies, which initially focused on subsidized low and moderate-income apartments. Over the years, Ross transitioned to higher-profile projects, including the iconic Hudson Yards development, valued at over $7 billion. His visionary approach and strategic partnerships have cemented his reputation as a prominent figure within the real estate industry.

Stephen M. Ross Net Worth

As of 2024, according to Celebrity Net Worth, Stephen M. Ross’s net worth stands at an impressive $10 billion, solidifying his status as one of the wealthiest individuals globally. Ross’s wealth accumulation is attributed to his unparalleled success as a real estate mogul, with an estimated annual income of nearly $700 million derived from royalties on his diverse property holdings. His continued involvement in the real estate sector, with ongoing projects in New Jersey and Florida, further contributes to his substantial net worth.

Stephen M. Ross Age

Currently, Stephen M. Ross is 83 years old, born on May 10th, 1940. Despite his age, Ross remains actively engaged in his professional pursuits, demonstrating resilience and dedication to his craft.

Stephen M. Ross Family: Wife and Children

Ross’s personal life is characterized by familial bonds and enduring relationships. He is happily married to Kara Ross and is the proud father of four children. Ross’s commitment to family values underscores his holistic approach to life and business.

Stephen M. Ross Height and Weight

Physically, Stephen M. Ross stands at a height of 6 feet 2 inches (1.88m) and maintains a healthy body weight of around 72 kg. Despite his busy schedule, Ross prioritizes his health and well-being, engaging in activities such as volleyball and tennis.

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Net Worth

Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?

Published

1 day ago

May 2, 2024

Vishnu Chaudhary

Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?

Who is Mike Markkula?

Mike Markkula, born Armas Clifford “Mike” Markkula Jr. on February 11, 1942, in Los Angeles, California, is an American entrepreneur renowned for his pivotal role in the early days of Apple Inc. After graduating from the University of Southern California with degrees in electrical engineering, Markkula amassed considerable wealth through stock options while working at Fairchild Semiconductor and Intel.

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Mike Markkula Career

Markkula’s career trajectory took a significant turn in 1977 when he was introduced to Steve Jobs by Venture Capitalist Don Valentine. Recognizing the immense potential of the Apple II computer, Markkula became the company’s first major angel investor, providing $250,000 in funding. He subsequently served as Apple’s CEO from 1981 to 1983, overseeing critical phases in the company’s growth and development.

Mike Markkula’s Net Worth

As of 2024, according to Celebrity Net Worth, Mike Markkula boasts an estimated net worth of $1.2 billion. His wealth stems from astute investments, particularly in Apple Inc., where he played a foundational role as an early investor and executive.

Mike Markkula Age

Born on February 11, 1942, Mike Markkula is currently [age] years old.

Mike Markkula Family: Wife and Children

Markkula is married to Linda, and together they have made significant real estate investments, including properties in Carmel Valley, Woodside, and Hawaii. They have engaged in philanthropy, with notable donations to Santa Clara University’s Markkula Center for Applied Ethics.