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Future Of Press Releases

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Public relations specialists are often required to release official statements and notices on behalf of their clients. One of the most popular—and most effective—ways to distribute this type of information is through a press release.

Press releases are considered primary sources, meaning they are original information sources for media personnel to use in their writing and to quote. They can help raise awareness of existing programs, break the news about new products or features, and inform the public of an organization’s stance on a particular topic. Press releases can also build credibility and promote positive media coverage. They’re a traditional public relations tactic still highly relevant in today’s marketing landscape.

Every year brings new PR trends and technologies, but press releases remain relevant. Here are a few reasons they’ve weathered the test of time—and how they’ll continue to be useful in 2023. 

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Future Of Press Releases

1. Engage a Widespread Audience

Press releases have great reach. Any statement released to the media can reach a large audience, including individuals who are not former or current customers. The key to success, then, is ensuring the news you’re sharing is relatable to a large audience. Press releases are one of the fastest and most effective ways to share information with many people in a short amount of time without worrying about the inconsistencies and variables that come with interviews, social media posts, and other non-traditional tactics.

2. Trust And Credibility

If a brand isn’t credible, it risks losing customers—or never attracting new ones in the first place. Press releases are a great way to build trust amongst consumers. This is done in two ways. First, brands should put significant time and effort into producing clear, straightforward press releases that provide lots of details. Second, they should distribute them to trusted news sources. A press release should build reliability, and consistency and clarity in releases can help create a foundation of trust for any brand, new or old.

3. Visibility 

Regular press releases provide companies with market visibility. Every industry ebbs and flows, with new competitors always on the horizon. Any company, from startups to longstanding corporations, should consider releasing regular press statements to stay top-of-mind with consumers and media contacts. Brand awareness is an important part of the sales funnel, and consistent, positive media coverage thanks to press releases can help maintain a healthy sales flow.

4. Positive Perception

Consistent media coverage works to do a few things for businesses in terms of positive perception. First, it creates the perception of trustworthiness and credibility. Regular announcements are reassuring to the public that your business is active and working on its products or services regularly. Consistent press releases also help brands remain relevant and top-of-mind compared to competitors. Both of these things must exist for consumers to feel good about and stay loyal to a brand’s products and services. 

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You may have heard the saying “no press is bad press,” and when it comes to brand awareness, that’s almost true! Any mention of a brand’s name helps solidify it in consumers’ minds—although good coverage remains key for positive consumer perception.

5. Affordability 

Press releases are an affordable technique to spread the word about business happenings. Most publications will publish relevant releases for free, and they may share them on social media, too! In comparison, digital advertising and print advertising can cost hundreds to thousands of dollars a month. Whether you’re facing impending budget cuts or not, press releases are an affordable campaign technique to communicate to a large audience effectively.

6. Search Engine Optimization

The more press coverage you secure through releases, the more likely your brand is to show up on search engines across the internet. Search engine optimization (SEO) is another organic (i.e., free) way to promote your brand. Press release writers can intentionally include keywords they they’d like to rank for, and then watch as they move up in the search rankings for those terms.

Tips for Writing Press Releases

By now, you likely have realized how important it is to give regular statements to the media. But it takes a lot of work to write a solid press release. A little mistake while writing and distributing a press release can cause more problems. 

Since press releases engage many audiences, try to avoid jargon. Make sure the copy is not overly promotional or sales-y; it should be informative and written in a journalistic style. Every press release should include a boilerplate and a place to find more information, as well as contact information for the brand’s PR representative.

If you need assistance crafting your first press release or want to build a robust release strategy, consider hiring a public relations firm to help you navigate the tricky PR landscape. There is so much to be gained from producing great press releases; don’t let this opportunity pass you by!

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Parasshuram L Shalgar: A distinguished Senior Editor, Parasshuram boasts an impressive 20+ years in the media realm. His extensive experience reflects a profound understanding of the industry, resulting in insightful and authoritative content that resonates with diverse audiences.

Career

Report: NEET SS 2024 May Not Be Conducted This Year Due to the Admission Delay of the 2021 Batch 

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Report: NEET SS 2024 May Not Be Conducted This Year Due to the Admission Delay of the 2021 Batch 

An RTI or Right to Information request was submitted by Dr Vivek Pandey, an activist, regarding the advancement of the NEET PG 2024 examination. 

The NMC, National Medical Commission has responded to the request regarding the National Eligibility cum Entrance Test Postgraduate (NEET PG) 2024 test.

The same reply by NMC also revealed the status of the NEET SS (Super Specialty) examination for the current academic year. It is anticipated that NEET SS 2023 might not take place this year. 

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As per the RTI, the 2021 academic year admission procedure for DNB and MD/MS courses took place from January to May 2022. Thus, the chances of NEET SS 2024 being conducted this year are low. 

RTI further added that the exact date of the examination in 2023 or 2025 will be decided in the future, reports India.com.

About The Minutes of the Meeting of NMC

Dr Vivek Pandey shared the Minutes of Meeting of NMC. It quoted,

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“Regarding NEET SS 2024, it was decided that as admissions for academic year 2021 for MD, MS and DNB courses were held only in January to May 2022, therefore, NEET SS 2024 may not be conducted in the current year. However, the exact date of conducting NEET SS 2024 in the year 2025 will be decided later.”

The meeting took place on February 21. It was chaired by the President of the Post-Graduate Medical Education Board, Dr Vijay Oza. 

As per Shiksha, other participants in the meeting included the Deputy Secretary, PGMEB, NMC: Sh Aujender Singh; Joint Director, NBEMS: Dr Vinay Gupta; Dr Rakesh Sharma OSD, NBEMS; Dr B Srinivas, DDG (ME), MCC and Secretary, NMC; Prof M Bajpai, Hony Executive Director of NBEMS. 

The panel finalized the date of the NEET PG 2024 examination. It has been finalized to be conducted on June 23, 2024. 

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The panel discussed the pattern of examination of the upcoming NEET SS. 

Until now, the entire schedule of the NEET SS 2024 examination has not been revealed yet. However, it will be announced, once decided.

Also Read: Assam Education Minister Ranoj Pegu Exposes Fake Twitter Account Spreading Rumors on HSLC Exam Results, Shares Screen Shot On Social Media

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Assam Education Minister Ranoj Pegu Exposes Fake Twitter Account Spreading Rumors on HSLC Exam Results, Shares Screen Shot On Social Media

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Assam Education Minister Ranoj Pegu Exposes Fake Twitter Account Spreading Rumors on Exam Results, Shares Screen Shot On Social Media

It was another case of fake news in which a rumor spread that the results of Assam Higher Secondary exams had been released. The fake news spread quickly, requiring the intervention of Assam’s Education Minister, Ranoj Pegu, who exposed the details of a fake Twitter account spreading rumors about exam results.

On Friday, Assam’s Education Minister, Ranoj Pegu, took to social media to debunk the fake news that the Secondary Exams results of Assam had been released. The Minister clarified that the Board of Secondary Education, Assam (SEBA) and Assam Higher Secondary Education Council (AHSEC) are responsible for declaring the exam results, and they will be declared according to their predetermined schedule.

Ranoj Pegu

Additionally, Minister Ranoj Pegu shared screenshots of the fake Twitter account bearing his name and allegedly spreading false news about the announcement of results for the HSLC & HS Examination, 2024. The screenshots revealed that miscreants had attempted to spread the fake news that the results of the Secondary Exams would be declared on Saturday, April 20, 2024.

Minister Ranoj Pegu also clarified that the claims were entirely false and once again exposed how easily such false information can spread on social media. This underscores the need for readers to remain vigilant and verify information from credible sources.

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SEBA and AHSEC are tasked with conducting the Class 10 and Class 12 exams, respectively. The Class 10 matric exams concluded on March 4, and the Class 12 higher secondary exams concluded on March 13. In 2023, the Assam board Class 10 results were declared on May 22, and Class 12 HS results on June 16. The results will be made available on the official websites of the board — sebaonline.org, resultsassam.nic.in, and ahsec.assam.gov.in.

Last year, the pass percentage for Class 10 was 72.69 percent. The pass percentage for the Class 12 Arts stream was 70.12 percent, 79.57 percent for the Commerce stream, and 84.96 percent in the Science stream.

The Assam Board of Secondary Education is expected to release the Assam Board 10th Result 2024 during the first week of May 2024. However, no official announcement has been issued by the Assam Board yet.

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Also Read: 911 Outage In US: China Cyberattack Hacking Theories Explored

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NASA Providing Internship Opportunities: Check Last Date To Apply, Eligibility Criteria, and Other Details

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NASA Providing Internship Opportunities: Check Last Date To Apply, Eligibility Criteria, and Other Details

The legendary National Aeronautics and Space Administration, NASA, is currently looking to appoint interns!

The Fall 2024 Internship Session is currently being opened by the leading space agency and inviting applications from interested individuals, reported NASA.

Interested candidates and students can apply for the internship provided by NASA on intern.nasa.gov., their official website. 

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NASA’s Office of STEM Engagement on an annual basis accepts enrollment of over 2,000 students via this opportunity. 

Under NASA’s pathways programme, recent graduates and students are allowed to apply for “paid internships that are direct pipelines to full-time employment at NASA”.

NASA provides internship opportunities for non-STEM students as well. 

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The leading space agency announced,

“A common misconception is that NASA only offers engineering internships. Please know that we have opportunities for students who are not majoring in engineering. NASA needs employees with a variety of knowledge and skills. At NASA, our engineers, mathematicians, scientists, accountants, writers, IT specialists, project managers, program analysts, and many other professionals work together to break barriers to achieve the seemingly impossible.”

NASA further added,

“Non-engineering interns may support a variety of business and program management work, including procurement, budgeting, accounting, information technology, and security.”

Eligibility Criteria of NASA Internship 

The eligibility criteria for the internship is also an important factor to be taken care of. To apply for the internship, candidates must hold US citizenship and have a minimum GPA from 3.0 to 4.0 on a scale of five. 

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Candidates of 16 years or older can apply for the internship. The last date to fill up the application form for NASA’s internship programme is April 12, 2024. 

How To Apply For NASA Internship 

1. Visit interns.nasa.gov., the official website of NASA. 

2. Check the website and scroll down on the homepage where “Apply Here” is written. (Direct Link provided)

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3. Fill in the application form and upload all the required documents. 

4. Recheck the application form and submit it.

5. Save a copy of the application form for future use.

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Also Read: NASA Chooses Three Companies to Develop Vehicle for Moon Surface Exploration

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