For nearly four decades, Asian Paints has been an inseparable part of Kolkata’s vibrant Durga Pujo celebrations through its beloved initiative, Asian PaintsSharad Shamman. Asian Paints doesn’t just participate, it truly immerses itself in the rich culture of Bengal, embodying the essence of a sholo ana Bangali brand. The company’s deep understanding and connection with Bengali culture has allowed it to be an integral part of the creative evolution and artistic enhancement of Durga Pujo celebrations. As the festive season approaches, Asian Paints once again extends a warm gesture to the people of West Bengal with two meaningful creative enhancements and a digital film, created to capture the soul of Bengal.
Makeover of Kolkata tram from Tollygunge to Ballygunge by Asian Paints and XXL Collective
Asian Paints Sharad Shamman
As styles, trends, and attitudes evolve over the decades, one thing has remained constant in West Bengal spirit of celebration. Throughout these years, Asian Paints Sharad Shamman has proudly maintained its status as Kolkata’s beloved Pujo Awards since 1985. It symbolizes a commitment to nurturing, inspiring, and championing creativity and aesthetic excellence in Durga Puja pandals. It has been at the forefront of transforming pandals from simple setups to vibrant hubs of art, culture, and limitless creativity.
From creative pandals, Asian Paints has also gone behind the scenes to recognize and celebrate the people who make Durga Puja memorable for all. Sharad Shamman stands tall almost four decades on, due to the efforts of every artisan, artist, sculptor, and committee member who works tirelessly behind the scenes. In tribute to these remarkable people and the pandals that have been a part of the Asian Paints Sharad Shamman journey over the last four decades, Asian Paints has released a short video:
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Asian Paints Sharad Shamman 2023 – The Festival Of Creativity
In a heartfelt tribute to the vibrant culture and people of West Bengal, Asian Paints, for the first time ever, has launched a special heritage-inspired festive pack for their luxury interior paint, Royale Glitz. Additionally, the company has orchestrated a magnificent transformation of Kolkatas iconic tram from Tollygunge to Ballygunge into a living canvas, celebrating Kolkata tram’s 150th year. Both these unique creations encapsulate the very essence of West Bengals vibrant culture and traditions, which have been a constant source of inspiration for Asian Paints.
Royale Glitz Festive Pack
West Bengal is a treasure trove of mesmerizing experiences, and Asian Paints latest creation, the heritage-inspired limited edition festive pack for Royale Glitz with in mold labelling (IML) packaging, perfectly captures this essence. The packaging features an exciting, augmented reality (AR) integration, allowing customers to immerse themselves in the rich cultural tapestry of West Bengal. With a simple scan of the Royale Glitz can, consumers can embark on a virtual journey through the states heritage, witnessing its art, music, cuisine, dance, and architecture come to life in stunning augmented reality. The artwork in the AR features the Royal Bengal Tiger, the Howrah Bridge, the ever-famous Ilish fish, Bankura Horse, Chau Dance, Alpana Art and more. This innovative packaging is more than just a can of paint; its a gateway to the soul of West Bengal.
Unveil of the Royale Glitz limited edition festive pack
Kolkata Tram Festive Makeover
Kolkata’s iconic tram, dating back to 1873, is a symbol of the city’s history and charm. To celebrate this milestone, Asian Paints has given the tram from Tollygunge to Ballygunge a remarkable makeover coinciding with Kolkata’s most important month of celebration. The tram on the Tollygunge route covers all the famous areas known to have historic and significant Pujo pandals, making it the ideal choice for this transformation.
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Asian Paints have beautified two bogies of the tram. The exteriors of the first bogie capture the extraordinary 38-year journey of Asian Paints Sharad Shamman (APSS) in Kolkata. It features hand-painted artworks honoring Kumartuli – the traditional potters’ quarter in North Kolkata where Durga idols are sculpted. It also encapsulates Sindoor Khela and Dhunuchi dance. The exterior artwork showcases the first print advertisement and the first winning pandal. The bogie also highlights the unique stories featured in People of Pujo – a documentary series capturing the lives and passions of those who make Pujo the celebration what it is! On the tram we see a visually impaired artist who has commendable skills and women dhakis who challenge the masculine stronghold of the performing arts.
Inside the bogie, the makeover includes Pujo decor with cane installations, Alpona art, and a museum-style visual narrative of APSS’ transformative journey. Interactive elements and QR codes engage visitors with “People of Pujo” stories, allowing consumers to explore the stories of the people behind Durga Pujo festivities as they enjoy the tram ride.
Stepping into the second bogie which is the Royale Glitz bogie transports passengers to a heritage Kolkata location, mirroring the luxurious appeal of the paint. The interiors boast the ultra-sheen finish of Royale Glitz and offers a Glitz photo booth for an immersive experience. The exteriors are inspired by West Bengals culture and landmarks, featuring augmented reality elements. The artwork on this bogie reflects the dramatic elements of the packaging.
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Speaking on this occasion, Mr. Amit Syngle, CEO and MD, Asian Paints Limited, shared, “Since 1985, Asian Paints has been an integral part of West Bengals Durga Puja festivities through Asian Paints Sharad Shamman. It has been able to add to infuse creativity & thematic excellence across Pujo Pandals & allowed us to be a part of the celebration in a special way. This year, we are taking our celebrations to the next level with creative initiatives that pay tribute to the culture and traditions of West Bengal. The unique packaging for Royale Glitz seamlessly blends the wonders of technology with the timeless allure of West Bengals beauty. We have taken inspiration from native elements of West Bengal like the Bengal Tiger, Tram, Howrah Bridge & Baul to name a few and used it on our Pujo packaging for Glitz. We’ve also undertaken a complete transformation of the tram from Tollygunge to Ballygunge, turning it into the talk of the town just in time for Kolkatas most revered Durga Pujo festival. We believe in making art accessible for all and we are sure with this tram beautification initiative it will also add back to the legacy of Bengal in an extremely meaningful way.”
Asian Paints onboarded XXL Collective from the St+art India family as creative partners for the unique transformation of the tram. Sharing more insights into the artwork, Arjun Bahl, Founder, XXL Collective said, “As we step aboard this tram ride through the streets of Kolkata, we get a glimpse of a journey that is a tribute to the citys rich cultural heritage. This project, creatively led by XXL Collective, is a labour of love aimed at celebrating the 40-year odyssey of Asian Paints Sharad Shamman and the unveiling of their latest creation, Royale Glitz. Our collaboration with Asian Paints underscores our shared vision of making art more accessible and immersive. This was also a milestone for us, transforming a simple tram ride into a cultural experience, and reimagining the possibilities of public spaces in our city. As we pay homage to the past and embrace the future, we aspire for Kolkata to become a canvas where art and culture thrive, bringing this experience closer to every resident.”
Speaking on the launch of the Tribute to West Bengal initiatives, leading Bengali actor, Abir Chatterjee said, “I would like to applaud Asian Paints for their meaningful tribute to West Bengal and its vibrant culture. Asian Paints Sharad Shamman, often dubbed the Oscars of Pujo, holds a special place in my heart. Having had the privilege of judging in 2015 and 2018, Ive experienced the magic they bring to Durga Puja firsthand. Their tireless efforts have elevated this celebration, making it even more extraordinary and inspiring for pandals. This year, they’ve taken creativity a notch higher with the makeover of Kolkata’s quintessential tram, a truly wonderful way to celebrate the culture and the people of West Bengal.”
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Sharing her views on the occasion, popular Bengali actor, Sohini Sarkar said, “I would like to express my heartfelt appreciation to Asian Paints for its Tribute to Bengal initiative. I must say that Im absolutely in love with the concept behind the unique packaging design for Royale Glitzs festive pack and the integration of augmented reality. It’s centred around the vibrant culture and people of West Bengal and is a brilliant way to celebrate the essence of this beautiful state.”
About Asian Paints Limited
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s second-largest paint company, with a consolidated turnover of Rs. 34,489 crores (Rs. 345 billion). Asian Paints operates in 15 countries and has 27 paint manufacturing facilities in the world, servicing consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating and introducing new concepts in India like Colour Ideas, Safe Painting Service, Colour Next and Asian Paints Beautiful Homes Stores. Asian Paints manufactures a wide range of paints for Decorative and Industrial use for interior and exterior walls. Their portfolio also includes a SmartCare range for waterproofing, WoodTech products for wood finishes, and an Adhesives range for all surfaces. The company is also present in the “Home Improvement and Decor segment” and offers bath and kitchen products. The company also introduced lighting, furnishings, and furniture in its portfolio and offers a range of safe and supervised painting and interior design services.
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Mike Downey, acclaimed Film Producer, Author, Journalist, and an activist, known for his remarkable contributions to the world of cinema, unveils his passion for literature with the launch of his debut novel, “Istria Gold.” The book is set against the backdrop of Croatias Istrian peninsula, delves deep into the regions rich history, culture, and traditions, offering readers a captivating narrative that echoes the works of esteemed authors such as Martin Walker and his Bruno Courreges series. Published by Calm productions and MPress in UK and Ireland, Istria Gold in India is being distributed by AuthorsUpFront.
Book Cover of Istria Gold by Mike Downey
“Istria Gold” marks a significant milestone in Mike Downeys career as he transitions from the world of film to the realm of literature. Drawing upon his extensive knowledge and experiences, Downey weaves a compelling narrative that transports readers to the picturesque landscapes of Croatias Istrian peninsula, immersing them in a tale that intertwines history, culture, and mystery.
Commenting on his debut novel, film producer and author Mr.Mike Downey expressed his excitement, stating, “Istria Gold has been an immersive journey. Exploring its complexities has been a captivating endeavour, one that has inspired the creation of a narrative that I hope will capture the readers. Venturing into this new field has been nothing short of exhilarating; it has pushed me to expand my creative boundaries and explore untapped potentials. As we unveil Istria Gold to the Indian audiences, I am filled with anticipation, hoping that its pages resonate deeply with them. I cannot wait to see the reactions, and I am eager to witness the impact of this novel that has been both a personal and professional triumph.”
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“Istria Gold” stands as a testament to Mike Downeys unparalleled storytelling prowess and his unwavering commitment to showcasing the beauty and intricacies of diverse cultures. As audiences embark on this literary journey, they can expect a narrative that transports them across time and space, leaving a lasting imprint on their hearts and minds.
Mr. Downeys illustrious career spans across various domains, from his notable roles as Chairman at the European Film Academy and council member for BAFTA, to his collaborations with renowned figures like James Ellroy, Colm Tibn, and David Grossman. His commitment to the art of cinema earned him the prestigious OBE award in 2021, solidifying his influence and expertise in the global film industry.
“Istria Gold” will be available for purchase online through Amazon.
Mr. Mike Downey is a multifaceted talent, excelling not only as a writer of fiction and non-fiction, but also as a film producer, author, journalist, and activist, Istria Gold marks his debut as a novelist. Currently holding the esteemed position of Chairman at the European Film Academy and serving as a council member for BAFTA (British Academy of Film and Television Arts) Downey has been for over three decades been deeply entrenched in the heart of the film industry. Furthermore, in September 2020 Mr. Downey was announced as the Honorary President of the 2020/2021 jury for the revamped LUX Prize, renamed LUX – the European Audience Film Award by the European Parliament and the European Film Academy (also known as LUX European Audience Film Award).
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With an impressive portfolio, he has collaborated with renowned literary figures such as James Ellroy, Colm Tibn, and David Grossman. His dedication to World Cinema was recognized in Queen Elizabeth’s 2021 Birthday Honours List with the prestigious OBE award (Order of the British Empire) which he received from the future King Charles. Moreover, Mr. Downeys influence extends beyond accolades; he has lent his expertise to numerous boards, charities and NGO’s and assumed the role of artistic director for some of the worlds most esteemed film festivals and organizations.
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“In diversity, there is beauty and strength,” remarked Maya Angelou, encapsulating the profound nature of universities as hubs for global immersion and comprehension. In the realm of universities playing a pivotal role in fostering global engagement and mutual understanding, the recent visit to India by 16 HSDC students (Havant & South Downs College, UK) through the UK Elite Sports Group (UKESG), and hosted by Manav Rachna Institute of Research and Studies (MRIIRS) stands as a testament to international cooperation and exchange.
Rendezvous with legendary Kapil Dev
The UKESG visit emphasized Manav Rachna’s dedication to fostering a diverse and inclusive academic atmosphere, aligning with its commitment to advancing global citizenship. This interaction highlighted the transformative power of international exchange programs in molding individuals into empathetic and globally aware citizens.
During their 17-day sojourn from February 20 to March 7, 2024 at the Manav Rachna campus, 16 HSDC students and faculty members including Team Leader Julio alongwith Mr Aaron Butson – Assistant Principal HSDC, Ms Bobbie Crown – Educational Visit Coordinator HSDC, and Mr Lakhbir Singh – COO UKESG, participated in a meticulously curated activities designed to imbue with not only domain specific knowledge but also a profound appreciation for kaleidoscopic tapestry of the Indian culture to provide them with domain-specific knowledge and a deeper understanding of Indian culture. From intensive football, cricket and shooting training sessions to engaging cultural immersion activities like bonfires musical evenings, and visits to historical monuments, the itinerary was packed with enriching experiences.
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Upon their arrival in India on 20th February 2024, the delegates seamlessly transitioned into a series of activities, including culinary sessions, media workshops, shooting, creative workshops, bhangra sessions, and sports assessments at Manav Rachna Sports Science Centre. Moreover, the visit extended beyond the confines of Manav Rachnas campus, offering the delegates an opportunity to delve into the local milieu through visits to local markets, interactions with villagers, and much more. During their stay, the visiting students also forged lifelong bonds with Manav Rachna students.
An Insightful and Memorable Escapade
Delegates had the opportunity to visit iconic Indian landmarks such as the Taj Mahal and Akshardham, participate in design thinking session led by Adobe Expert and Sports Journalism workshops with India’s leading Sports Journalist, explore the local villages, trek in the Aravali range, and engage in yoga and meditation sessions. This intermingling of minds not only facilitated cross-cultural dialogue but also catalyzed the recognition of Manav Rachnas innovative educational practices on the global stage.
Dr. Amit Bhalla championed the vision of promoting international collaborations, while Dr. Hanu Bhardwaj, Director – Career Development, CRCDC, Ms. Ambika Vasudev, Head – Career Advancement, CRCDC and Mr. Agam Talwar – Administrator, Manav Rachna Sports Academy MREI, played pivotal roles in conceptualizing and executing the project.
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Through such endeavors Manav Rachna has reaffirmed its steadfast dedication to cultivating cosmopolitan individuals endowed with the erudition, capabilities, and empathy requisite for flourishing in an interlinked world. As Manav Rachna navigates towards a brighter tomorrow, it remains resolute in its mandate to nurture a dynamic educational environment that empowers individuals to catalyze positive transformations in an ever-evolving global panorama.
Disclaimer: The PR articles featured on this website are sourced directly from NewsVoir feeds. We do not endorse the content, accuracy, or views expressed in these articles. Readers are advised to verify information independently and consider the source’s credibility before forming opinions or making decisions based on the content.
TiDB, the leading and advanced open-source distributed SQL database developed by PingCAP, participated in the 3rd edition of FinTech Festival India (FFI) at Yashobhoomi (India International Convention & Expo Centre), New Delhi. As a leader in open-source technology and a modern distributed SQL database compatible with MySQL, TiDB fostered collaborative discussions and showcased its innovative solutions to demonstrate the power of open-source platforms in driving advancements in the FinTech space in India.
Bhanu Jamwal, APAC Head of Presales and Solution Engineering at PingCAP, wins the Fintech Festival India 2024 award for TiDB in Remarkable Banking Software Infrastructure
Aligned with Indias vision for technological advancement and financial inclusion, PingCAP’s participation at FFI underscored its commitment to helping FinTech companies focus on growing their business without worrying about complex data infrastructure management. With a focus on scalable, reliable, and agile data infrastructure, TiDB developers PingCAP, from 6 to 8 March, engaged with the Indian FinTech community and highlighted the need for the FinTech industry to embrace modern database solutions. With the development of technology, the core banking system has evolved – from a traditional centralized system to a distributed, service-oriented architecture (SOA). The FinTech industry needs a robust system to support their complicated transactions. With data complexity rising, the need of the hour is a distributed SQL database which is highly available, scalable, resilient, and secure. It also delved into TIDB’s ability to solve the pain points seen with traditional database systems as well as enabling more agile development and faster go-to-market processes with a simplified architecture for data management.
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TiDB emerged as a winner in the Remarkable Banking Software Infrastructure category at the FinTech Festival India (FFI) Awards 2024. This recognition is a testament to PingCAPs outstanding contributions and excellence in the development and implementation of highly scalable financial software infrastructure solutions.
Honourable Cabinet Minister for Education and Skill Development and Entrepreneurship, Shri Dharmendara Pradhan visited the PingCAP booth at the Festival and interacted with the PingCAP team
Speaking at the keynote session, Bhanu Jamwal, Head of Presales and Solution Engineering, APAC, PingCAP, the company behind TiDB, said, “Data explosion is a key factor impacting the FinTech sector today, demanding instantaneous scalability and reliability for uninterrupted customer services. TiDBs distributed SQL database is leading the charge by revolutionising how FinTech players can seamlessly manage their data while scaling their services and operations. It also enables them to maintain a high availability and deliver prime performance even under the most demanding workloads, making it an ideal solution for FinTechs fast-paced and data-driven world. Not to forget, maintaining consistency in financial data is of paramount importance for FinTech companies, ensuring they can provide customers with the most up-to-date snapshots of their financial status. TiDB offers that assurity on data consistently at all times.”
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As part of the event, Sreedharma Vijayan, India Director of PingCAP, participated in a panel discussion on “Collaborative ecosystem propelling digital lending revolution” alongside industry experts and reflected on the bright future for open-source innovation in shaping tomorrow’s FinTech landscape. “At PingCAP, we recognize the imperative for an agile and scalable infrastructure to support the burgeoning digital lending revolution. Our cloud-native architecture and Kubernetes compatibility empower FinTech institutions to seamlessly adapt to evolving market demands. By fostering a collaborative ecosystem, TiDB is at the forefront of propelling the digital lending revolution forward, ensuring accessibility, efficiency, and innovation for all stakeholders,” he added.
About PingCAP and TiDB
PingCAP was founded in 2015 by three software engineers from Global 5000 companies who wanted to build a new database system more scalable and reliable than MySQL.
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The company’s flagship product, TiDB, is the most advanced, open source, distributed SQL database for building modern applications that are relentlessly elastic, versatile, and reliable. PingCAP is backed by Sequoia Capital, GGV Capital, Access Technology Ventures, Coatue Management, and others to help realize its mission: empower developers everywhere to distribute their data with speed, agility, and scale.
Disclaimer: The PR articles featured on this website are sourced directly from NewsVoir feeds. We do not endorse the content, accuracy, or views expressed in these articles. Readers are advised to verify information independently and consider the source’s credibility before forming opinions or making decisions based on the content.
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