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Indian Hero Mavrick 440 set to launch in the UK later this year

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Made-in-India Hero Mavrick 440 to be launched in the UK later this year

Hero MotoCorp has unveiled its flagship offering, the Mavrick 440, in the UK, marking its entry into the European market. The company appointed MotoGB as its distribution partner, aiming to cater to a wider customer base, especially A2 license holders. The motorcycle boasts a relaxed riding nature and torquey motor, adding to its appeal.

The Hero Mavrick 440 shares its underpinnings with the Harley-Davidson X440 and is targeted at the growing midsize motorcycle segment globally. It features a 440 cc single-cylinder engine producing 27 bhp at 6,000 rpm and 36 Nm of peak torque at 4,000 rpm, along with a 6-speed gearbox and a slipper clutch. The bike comes equipped with LED lighting, a digital instrument console with Bluetooth connectivity, an all-metal body, and a 13.5-liter fuel tank.

Offered in three variants with different color options, the prices for the Hero Mavrick 440 start from ₹1.99 lakh and go up to ₹2.24 lakh (ex-showroom, Delhi). Bookings have already begun in India, with deliveries set to commence soon. The motorcycle is expected to be priced at around 5,000 Pounds in the UK and will compete with models like the Triumph Speed 400 and Royal Enfield Classic 350.

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Hero’s Mavrick 440 will be part of the company’s larger expansion plans in Europe, which also include the introduction of its electric brand Vida. The manufacturer plans to launch the Vida V1 Pro and V1 Coupe in Europe later this year, with more details about Hero’s European strategy to be revealed in the near future.

Passionate news enthusiast with a flair for words. Our Editorial Team author brings you the latest updates, in-depth analysis, and engaging stories. Stay informed with their well-researched articles.

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A comprehensive guide to Electronic Stability Control (ESC): All you need to know

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Electronic Stability Control or ESC: Everything you need to know about it

Modern vehicles are equipped with various safety features, including Electronic Stability Control (ESC), which helps drivers maintain control in critical situations. ESC uses automatic braking to keep the vehicle on course, preventing loss of control due to slipping wheels.

ESC, also known as Vehicle Stability Control (VSC) or Electronic Stability Program (ESP), assists drivers during hard turns or steep manoeuvres by adjusting the brakes and engine throttle. This technology doesn’t prevent rollovers but helps keep the vehicle stable by ensuring the tires stay on the road.

The ESC system activates when the vehicle’s ignition is turned on and works in the background by monitoring steering wheel activity and wheel speed sensors. If a loss of control is detected, ESC automatically adjusts oversteer and understeer, applying brakes to individual wheels to bring the vehicle back on track.

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Advantages of ESC include preventing vehicle skidding in slippery conditions, providing support in tricky driving situations, enhancing safety, comfort, and agility, and helping drivers maintain control of their vehicles. This technology significantly reduces the risk of rollovers and improves overall driving safety.

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Bookings open for the Ducati Panigale V2 with sleek new black livery

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Ducati Panigale V2 gets new black livery, bookings open

Ducati India has unveiled a new black-on-black livery for the Panigale V2 motorcycle, with bookings now open. The price will be announced later this month, while the current Ducati Red variant is priced at ₹20.68 lakh ex-showroom.

The Ducati Panigale V2 retains the same 955 cc, L-twin Superquadro engine, producing 152 bhp of power and 104 Nm of torque. It features a 6-speed gearbox with Ducati Quick Shift and a slipper clutch for smooth gear transitions.

Equipped with a monocoque aluminum frame and single-sided swingarm, the Panigale V2 boasts Fully adjustable Showa BPF forks at the front and a Sachs unit at the rear. It rolls on 17-inch alloy wheels with Pirelli Diablo Rosso Corsa II tires and sports twin 320 mm semi-floating discs with Brembo Monobloc M4.32 calipers.

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The motorcycle comes with a 4.3-inch TFT color screen displaying essential information and safety features like Riding Modes, Bosch Cornering ABS EVO, and Ducati Traction Control (DTC) EVO 2. Optional add-ons include Full LED lighting, Ducati Data Analyser+ (DDA+), and anti-theft features for added convenience.

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Aprilia India introduces actor John Abraham as its latest brand ambassador

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Aprilia India announces actor John Abraham as its new brand ambassador

Aprilia India has announced actor John Abraham as its new brand ambassador as it launched the 2024 range of superbikes in the country. Abraham, a motorcycle enthusiast, will represent the brand known for its high-performance bikes like the Aprilia RSV4 Factory.

The 2024 RSV4, RS660, Tuono 660, and Tuareg 660 ADV have been introduced in India as Completely Built Units (CBU) and will be available exclusively through Aprilia’s Motoplex dealerships nationwide. With plans to expand to 10 dealerships, Aprilia aims to cater to the growing demand for premium motorcycles in the Indian market.

John Abraham expressed his excitement about joining Aprilia, stating, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style.” His alignment with Aprilia’s racing heritage and legacy makes him the perfect fit for the brand’s image.

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Diego Graffi, Chairman and MD of Piaggio Vehicles, welcomed John Abraham to the Aprilia family, emphasizing how the actor’s passion for performance and adventure mirrors the spirit of the brand. The partnership is expected to enhance Aprilia’s visibility in India and appeal to riders seeking thrilling yet stylish motorcycles.

Apoorva Saigal, Head of Corporate Communication and Marketing at Aprilia, highlighted the significance of having John Abraham on board as the brand ambassador. The collaboration aims to reach a wider audience of passionate riders and create campaigns that celebrate the exhilarating experience of riding an Aprilia motorcycle.

Before joining Aprilia, John Abraham had a longstanding partnership with Yamaha India as its brand ambassador. Known for his love for motorcycles, the actor and producer’s association with Aprilia further solidifies his commitment to promoting high-performance bikes in the country’s market.

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