Millennials have a knack for style. In a survey published on Statista, when the millennials were asked about their reasons to spend on fashion and luxury items, 19.7 percent of them said that they like to treat themselves. This shows the strong inclination of millennials towards fashion as it allows them to celebrate life and express themselves.
The millennials are the largest buyers for the world’s best clothing and fashion brands. Some of them are worth mentioning here:
Adidas is a German apparel brand that manufactures apparel and sportswear for people of all ages. But it has a strong influence on the millennials who prefer wearing fashion apparel and athleisure made from this German company. Adidas sells everything from a tee to a sneaker which people can wear at any time of the day to look their best.
Adidas Originals is the staple product line of the company that sells casual sports apparel including shirts, shoes, coats, and other accessories and they have a strong liking among the millennials.
One of the most loved brands of millennials, Target offers a range of clothing options to millennials that fit their sartorial requirements and budget size. Whether it is the graphic t-shirts of this brand that feature the different designs and custom Velcro patches or its variety of activewear, the brand sells some of the best fashion-forward products to meet the style needs of the millennials.
3. Levi Strauss & Co.
Denim is rooted in American culture. A pair of jeans is the most widely used casual wear for people of any generation and millennials are no exception. Levi Strauss & Co. gave us the iconic Levi’s 501 jeans which became a staple item of casual clothing of modern times. Today, Levi Strauss & Co. earns a big chunk of its profit from the millennials who like to wear its range of clothes including the jeans.
This Italian brand has a phenomenal following among the millennials. In fact, a survey by the Union Bank of Switzerland (UBS) reveals that Gucci and Louis Vuitton are the most popular luxury fashion brands right now. Gucci is mainly known for its high-end fashion apparels and accessories that include suits, shirts, handbags, watches and leather jackets with custom embroidered patches.
5. Louis Vuitton
When it comes to luxury fashion, no other brand can match the stature of Louis Vuitton. The phenomenal success of this brand is credited with its fast-fashion products. The business sells the most elegant fashion apparels with custom iron on patches. Other notable products include jackets, headwear, jeans, hoodies, and shoes.
6. Free People
Free People is a go-to brand for thousands of women to get the best clothing for their needs. It sells products like apparels, intimates clothing, footwear and accessories. It has recently upgraded its clothing line and included athleisure and athletic garments to fulfill the growing fitness trends among the millennials in America.
The brand also sells the best cosmetic products to women who want to get the right look for any occasion. The products include everything from makeup kit and skin care products to hair care accessories and body treatment items.
7. Under Armour
A recent boom in athletic clothing of Under Armour made it a top brand for millennials. Part of its success in its business owes to the athletes that it hired to promote its brand. Stephen Curry has helped the brand increase its outreach in the market for sportswear.
Under Armour is going toe-to-toe with big brands like Adidas. And if it could sustain the competition, it could become the leading sportswear brand in the future. Currently, it is among the most favorite brands for millennials.
8. Forever 21
While Forever 21 offers clothes for both genders, it is more popular in the group of female buyers for its women-centric clothing and accessories. The company has the best quality of fast-fashion products at the most economical price in the market. Forever 21 has a variety of off-the-shelf products in its store.
You can find apparel for any occasion whether it is a wedding, party, sports event or a vacation. Besides, it has many designs and colors. So you have good reasons to get confused before making a purchase.
If there is one brand that dominates the sneaker’s market, it is the Converse Inc. The company has the best range of sneakers for both men and women. The Star symbol on the converse is famous among the millennials in America who barge in the company’s stores to get the best sneakers that complement their style.
Vans started as a skateboarding shoe company in 1966. Since then the company has diversified into the apparel industry and has increased its product line that now includes dresses and accessories for men, women, and kids as well as the stuff for skaters and surfers.
However, the athletic shoes have remained the staple product of this company, and it has seen significant growth in sales of its sneakers due to its immense popularity in the millennials. The brand has seen a 35% increase in its brand value in the first quarter of 2019, and it continues to top the rankings of the best clothing brands for millennials.
11. Ralph Lauren
Ralph Lauren is a well-known fashion brand in America that is known for its high-end apparel and accessories. The brand offers every type of clothing from a tee and jeans to a tuxedo and sweatsuit. However, the best-selling product of this brand is the polo line of t-shirts that are inspired by the attire of polo players of the 1970s era.
Ralph Lauren is a billion-dollar business now, and it draws a sizeable profit from the millennials who buy the fabulous fashion-forward clothing items from this brand.
12. The North Face
The North Face is a favourite of athletes and sports enthusiasts who prefer functionality over style. But The North Face offers them both elements. This American brand has athletic outfits for mountain climbers, trekkers, hikers, and skiers.
The North Face has become a household name for adventurers who have an interest in outdoor activities. The brand has an excellent quality of shirts, coats, and shoes for people who want to indulge in outdoor sports.
With 99 million of consumers, millennials are now the largest buyers of the luxury market. While there are plenty of brands around the world that offer clothing and fashion products, these are some of the brands that cater to their taste.
Nowadays, fashion designers and sports uniform manufacturers widely use custom patches (embroidered patches) to brand their fashion clothing products. Embroidery is a classic way to modify clothes, jackets, shirts, and caps. A custom patch as a logo looks much better than an ugly tag. In sports, custom name patches are commonly used by fans. You can see fans wearing baseball caps with their favourite team’s logo.