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How to Use Instagram Live to Boost Sales and Grow Your E-Commerce Business

Instagram Live, despite having potential, remains underutilized by most marketers and this makes it the perfect vehicle to get ahead of the curve and grab eyeballs.

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Benefits of Using Instagram for Your Business

Even though Instagram is not very e-commerce friendly, it is still a social media platform of choice for e-commerce marketers looking to boost awareness and generate more traffic for conversion and sales. With intense competition between marketers not leaving much scope for enduring advantages, marketers are constantly trying to figure out innovative methods of connecting with their target audiences. Instagram Live, despite having potential, remains underutilized by most marketers and this makes it the perfect vehicle to get ahead of the curve and grab eyeballs. What is the Best Time to Post on Instagram for YOU?

Why Users Love Instagram Live?

It is a well-established fact that videos are far more effective in communicating brand or product benefits that text or even images. This automatically sets up Instagram Live for success as the videos are streamed live to Instagram users who are online at that time. According to https://www.searchenginejournal.com, live videos can last for a maximum of one hour. One of the reasons for the high rate of engagement of Instagram Live is the exclusivity associated with it. Instagram Live allows them to see content in real-time that they would have never otherwise been able to access. Users also love the recognition that they get from the broadcasters when they call out their names when they make comments. Users also like the excitement of being on a live show and being able to interact with the sponsor. The exclusiveness of both the availability and the duration of the live streaming events also lend users a sense of bonhomie and make them feel like part of a small community that is very beneficial for brand loyalty. A look at some of the best practices for creating engaging Instagram Live events:

#1 Don’t Read from a Script

One of the ways of establishing a more natural connection with viewers is to speak freely in a seemingly unstructured manner as if you are not following a script. While you should not go into streaming videos without preparing a plan and structure of what you are going to cover, it can help not to use a script that compels you to read it out and sacrifice naturalness. By being yourself, your users will accept the experience as being more authentic even if you make mistakes along the way. The off-the-cuff storytelling with stutters and stammering can help to humanize the brand in a way users love. It can help a lot to prepare some speaker notes so that you can prevent yourself from going off-track but be ready to improvise if the situation calls for it. You can get Instagram live viewers free by planning the session right.

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#2 Connect with Users on a Personal Level

Instagram Live has the advantage of being able to give businesses the opportunity of interacting with their users as the video content stream in real-time. The connection with users is therefore more intimate than other types of communication on Instagram. You can help viewers to connect with you more intimately by following established acting methods like making eye contact, speaking directly into the camera, and maintaining a relaxed facial expression. When you are starting, it can be difficult not to have stage fright but things improve very quickly with practice. It can help a lot to imagine you are conversing with a friend as then the experience will become less awkward and more authentic for everyone concerned.

#3 Tell a Story for Better Engagement 

Inexperienced broadcasters tend to make the mistake of directing the focus of the video on their business and brands trying to describe the business and its products and services through traditional questions like who they are, what do they do, how are the products different from the rest, and what value will customers find in them, etc. Unfortunately, the approach is familiar to all customers and they have heard it all before countless times and this leads to poor engagement and gives the impression that the interaction is scripted with the sole intent of pushing sales. To make the live streaming more compelling for viewers, it can help to focus on the audience, not the business. By explaining at the very outset why the audience should care for the brand, you can get the viewers adequately invested so that you can explain how they can benefit by using it. Be ready to answer questions from the customer’s point of view and you can’t go wrong.

Must Read: 5 Top Benefits of Using Instagram for Your Business

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Conclusion 

To keep the level of the engagement high, it is important to keep the streaming sessions short and action-packed. It is vital to grab the attention of the audience very early by delivering key messages and benefits. Ideally, the live sessions should not last more than five minutes; however, you can maximize the impact by following a consistent and regular schedule. Rather than a sales pitch, you should try to make these videos storytelling sessions that are high on emotional connect for better authenticity.

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More Trouble For Microsoft, OpenAI: Eight US Newspaper Publishers File Lawsuit For Copyright Infringement

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More Trouble For Microsoft, OpenAI: Eight US Newspaper Publishers File Lawsuit For Copyright Infringement

Trouble for Microsoft and OpenAI over copyright infringement is not coming to an end, as they face several lawsuits for violating copyrights.

On Tuesday, eight US newspaper publishers sued Microsoft for illegally reusing articles in AI products.

The 98-page long lawsuit further accused the tech companies of attributing erroneous information to the publishers.

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The eight newspapers that have filed the lawsuits include the New York Daily News and the Chicago Tribune.

They allege that OpenAI’s ChatGPT used their copyrighted articles to perfect its language models without permission.

The lawsuit was filed in a New York federal court on Tuesday. The publishers claim that OpenAI’s large language models, GPT-2 and GPT-3, were perfected using datasets containing text from their newspapers.

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The language models are designed to produce text based on human inputs and reproduce copies of the publishers’ works. Microsoft has been indicted for using newspapers for its Bing search index but seldom provided links to the original articles. Four months ago, The New York Times also filed a lawsuit against OpenAI, accusing the tech giant of using data from its past content. It also asked for consent for usage, criticizing the use of full article excerpts in chatbot responses.

The latest lawsuit filed by the eight news outlets also demanded consent and fair value for using their content to perfect the AI language models. The lawsuit alleged that the AI tools literally regurgitate their content without directing users to the content source.

The lawsuit filings stated, “This lawsuit arises from defendants purloining millions of the publishers’ copyrighted articles without permission and without payment to fuel the commercialization of their generative artificial intelligence products, including ChatGPT and (Microsoft’s) Copilot.”

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The eight newspapers that instituted the lawsuits are as follows:

  • The New York Daily News and The Chicago Tribune, both owned by Alden Global Capital
  • The Orlando Sentinel
  • The Sun Sentinel
  • The San Jose Mercury News
  • The Denver Post
  • The Orange County Register
  • The St. Paul Pioneer Press

OpenAI’s Response

OpenAI did not directly respond to the accusations but stated that it takes great care to support the news and media outlets. It also stated it is in continuous partnerships and conversations with various news outlets around the world to explore new opportunities, discuss problems, and seek out solutions.

Microsoft also stated that OpenAI has entered into fruitful partnerships with a number of publishers, which includes The Financial Times, The Associated Press, Spanish conglomerate Prisa Media, and Germany’s Axel Springer.

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Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

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Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

Who is Alan Patricof?

Alan Patricof is a prominent figure in the American investment landscape, renowned for his contributions to venture capital. With a career spanning over four decades, Patricof has been instrumental in shaping the growth of numerous global companies, including America Online, Apple Computer, and Audible. His legacy extends beyond business, with involvement in community organizations and government initiatives.

Alan Patricof Career

Alan Patricof’s career in venture capital began in the industry’s early days. He founded Patricof & Co. Ventures Inc., a precursor to Apax Partners, one of the world’s leading private equity firms. Later, he established Greycroft Partners, focusing on early and expansion-stage investments in digital media. Throughout his career, Patricof’s vision and leadership have played a pivotal role in advancing the venture capital field.

Alan Patricof’s Net Worth

As of May 3, 2024, Alan Patricof’s estimated net worth stands at over $1 million. His wealth is derived from various investments, including holdings in Boston Properties Inc. and successful ventures in digital media. Despite humble beginnings, Patricof’s entrepreneurial spirit and strategic acumen have propelled him to financial success.

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Alan Patricof Age

Born in 1934, Alan Patricof is currently in his late eighties. Despite his advanced age, he remains active in the business world, leveraging his wealth of experience to mentor emerging entrepreneurs and drive innovation.

Alan Patricof Family: Wife and Children

Alan Patricof has been married to his wife Susan for over 48 years. Together, they have three children and seven grandchildren. Family holds great importance to Patricof, and he credits his upbringing and heritage for shaping his values and work ethic.

Alan Patricof Height and Weight

While specific details about Alan Patricof’s height and weight are not readily available, his stature in the investment community is undeniable. Patricof’s impact transcends physical measurements, as he continues to leave a lasting legacy in venture capital and philanthropy.

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Also Read: Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?

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Net Worth

Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

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Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

Who is Stephen M. Ross?

Stephen M. Ross, the Chairperson of The Related Companies, is a distinguished figure in the real estate sector, renowned for his significant contributions and profound impact. Born on May 10th, 1940, in Detroit, Michigan, Ross embarked on his journey into real estate at a young age, demonstrating remarkable diligence and entrepreneurial spirit. Despite initially pursuing a career as a tax attorney, Ross soon discovered his genuine passion for real estate investment, laying the foundation for his illustrious career.

Stephen M. Ross Career

Ross’s career trajectory is marked by pioneering ventures and transformative projects. In 1972, he founded The Related Companies, which initially focused on subsidized low and moderate-income apartments. Over the years, Ross transitioned to higher-profile projects, including the iconic Hudson Yards development, valued at over $7 billion. His visionary approach and strategic partnerships have cemented his reputation as a prominent figure within the real estate industry.

Stephen M. Ross Net Worth

As of 2024, according to Celebrity Net Worth, Stephen M. Ross’s net worth stands at an impressive $10 billion, solidifying his status as one of the wealthiest individuals globally. Ross’s wealth accumulation is attributed to his unparalleled success as a real estate mogul, with an estimated annual income of nearly $700 million derived from royalties on his diverse property holdings. His continued involvement in the real estate sector, with ongoing projects in New Jersey and Florida, further contributes to his substantial net worth.

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Stephen M. Ross Age

Currently, Stephen M. Ross is 83 years old, born on May 10th, 1940. Despite his age, Ross remains actively engaged in his professional pursuits, demonstrating resilience and dedication to his craft.

Stephen M. Ross Family: Wife and Children

Ross’s personal life is characterized by familial bonds and enduring relationships. He is happily married to Kara Ross and is the proud father of four children. Ross’s commitment to family values underscores his holistic approach to life and business.

Stephen M. Ross Height and Weight

Physically, Stephen M. Ross stands at a height of 6 feet 2 inches (1.88m) and maintains a healthy body weight of around 72 kg. Despite his busy schedule, Ross prioritizes his health and well-being, engaging in activities such as volleyball and tennis.

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Also Read: Dave Ramsey Net Worth 2024: How Much is American Radio Personality Worth?

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