Connect with us

Business

Niche Marketing: A Boon In The Era Of New Normality

Niche marketing benefits brands, and building a good niche marketing strategy is easier than ever, thanks to big data analytics and its ability to id…

Published

on

Niche Marketing: A Boon In The Era Of New Normality

Niche marketing benefits brands, and building a good niche marketing strategy is easier than ever, thanks to big data analytics and its ability to identify niche markets. As stated by the Digital Agency Network, niche marketing is less costly, it offers less competition, and it is a good means by which to create customer rapport and loyalty. During the height of the pandemic, it saved businesses in many industries – including specialized food products (such as wine), online counseling for depression and anxiety, and video conference software. Companies across the globe were faced with the challenge of renewing their marketing strategies quickly, and many of those that thrived embraced both digitization and niche marketing.

Also Read: Hassle-Free Marketing trends that Need to Stay Ahead of The Curve

Industries Embracing Niche Marketing In The Post-COVID World

As found in Intersog’s white paper, IT Business in Times of Global Crisis: How to Hold Positions and Grow Sales, many new demands arose during COVID-19, and these demands are likely to continue in the months to come. Just a few include the demand for medical technology (including software for virtual conferences and diagnoses), cleaning and sanitizing, online and contactless payment, lending (owing to unprecedented unemployment levels), e-learning, streaming, and cloud-based entertainment. Gig economy platforms are also thriving, once again owing to the effects of unemployment and the growing interest in remote working models. SaaS for business is also booming, since it offers businesses now working from various locations numerous benefits – including accessibility, updates, saving and storage, and data and analytics.

Advertisement

Online Retailing And SEO

Niche online brands from across the globe saw a surge in sales as stay-at-home orders began what, to this day, is a strong preference for online sales. In the post-lockdown era, many customers have become accustomed to ordering and receiving niche goods (think biologically appropriate dog food, biodynamic wine, or contact lens subscription services). Owing to factors such as high unemployment and the termination of contracts, online legal advice subscription services have also enjoyed healthy growth – as found in the Online Legal Services Market Report. Therefore, SEO services for the legal industry and other niche markets have become a key way for online companies to connect with target audiences. Companies that strengthen their SEO are able to establish their practice’s foothold with high local SEO rankings, while also reaching a wider (potentially global) market. Knowing how to measure SEO and adapt one’s strategy accordingly is key in order to receive the best ROI possible.

A Good Niche Marketing Strategy Can Help You Connect With Any Audience

Niche marketing may seem more difficult than it is – particularly if you’re trying to connect digitally with a supposedly ‘challenging’ audience – including seniors, who may still be struggling to undertake online transactions. If so, taking a look at case studies may show you how to overcome obstacles. In an effort to promote its products for leg cramps, homeopathic medicine company, Hyland, founded a hyper-niche content platform called Pickleball Channel, which has become the largest media outlet for this sport. The channel, which includes tips on how to improve, news, and inspirational stories about players, is a way to connect with boomers and seniors (who are Hyland’s target market). Poppy Barley, meanwhile, is a shoe company attracting urban professionals who are willing to pay a higher price for ultra-comfortable shoes. 

Also Read: 3 Secrets to Launching a Successful Brand in 2021

Advertisement

Niche marketing has been a vital way to connect with a target market since before COVID-19, but in today’s current economic recession, it has become a key strategy to ensure business survival and growth. Just a few worldwide companies fulfilling niche demands include those working in SaaS, SEO, and medical technology. Niche marketing begins by analyzing a new demand and finding a way to fulfil it, while also aiming efforts at markets that can benefit a business’ product or service ROI.

Manvendra Chaudhary, with over 5 years of professional experience as CEO of Unique News and Megalent Marketing, shares insights on life, business, and health for your success.

Business

Choosing the Best MTF Service Provider: Factors to Consider

Published

on

Margin trading is becoming increasingly popular among investors seeking to amplify their trade power. However, choosing the right margin trading facility service provider is key to succeeding in this venture. With diverse options available, investors must carefully evaluate various factors to choose the provider that best aligns with their trading objectives and risk tolerance levels. In this blog, we will discuss some essential things you should consider when selecting an MTF service provider.

Key Factors to Consider While Selecting an MTF Provider

  1. Regulatory Compliance and Reputation

Before anything else, it’s important to check whether the chosen MTF provider complies with regulations or not. Opt for providers licensed and regulated by reputable financial authorities,  as they inspire greater trustworthiness. Also look into past performance records, customer reviews and any history of regulatory fines to assess provider’s reliability. Working with an established name gives you peace of mind as they have built a good track record over time making them a safer choice in comparison to the new ones that could be fraudulent in nature.

  1. Margin Requirements and Leverage

Evaluate the leverage offered as well as the margin requirements, as these significantly influence outcomes. While higher leverage can amplify gains, it also entails greater risks. Strike a balance between potential profits and risk management strategies that align with your tolerance levels and trading objectives.

  1. Range of Tradable Assets

Diversification is key to a well-rounded trading portfolio. Ensure that the MTF provider offers a diverse range of tradable assets, including stocks, commodities, and forex markets. This diversification not only enables you to capitalise on price fluctuations but also mitigates risks associated with specific sectors or industries.

  1. Trading Platform and Technology

Your chosen MTF platform will form the backbone of your trading activities. Prioritise platforms with advanced features such as real-time market offers, comprehensive charting utilities, and a variety of order types. Opt for stability, security, and compatibility with popular devices and operating systems to minimise disruptions to your trading workflow.

  1. Costs and Fees

In margin trading, various charges are incurred such as commissions, spreads, financing rates, etc. Conduct a comparative analysis across various MTF providers and pinpoint the cost-effective settlement for you without sacrificing quality. Pay close attention to hidden fees that can accumulate over time.

  1. Risk Management Tools

Effective risk management is a must for capital preservation and reducing loss in margin trading. A forex brokerage is not a place where traders can make a fortune easily. If you have decided to become a successful MTF trader, select a broker with effective risk management tools like stop-loss orders, limit orders, margin call alerts and risk analysis functions. Such tools empower traders to optimally deal with market fluctuations with confidence.

  1. Customer Support

During turbulent market conditions or technical issues, efficient customer support is indispensable. Evaluate the accessibility and responsiveness of the provider’s technical support team across various communication channels, including mobile, email, live chat, and social media platforms.

  1. Educational Resources and Analysis

If you wish to progress your trading skills and develop the quality of your decisions, it’s a must to never stop the learning process. A reputable MTF should have generous educational resources, financial market research, and the best analytical tools on its platform to enhance your trading knowledge and decision-making capabilities.

  1. Execution Speed and Liquidity

Instantaneous order execution and exposure to vast liquidity areas are two very important factors which need to be taken into account if one wishes to succeed in trading. Assess the provider’s ability to swiftly execute trades and provide ample liquidity, particularly for high-frequency trading strategies.

  1. Security and Account Protection

When deciding on an MTF service provider, security should be a top priority at any time. Make sure the service provider uses well-structured security measures to protect your funds, personal data and trading information available to the market. Look for features such as encryption, two-factor authentication, and segregated client accounts to minimise the risk of unauthorised access or data breaches.

  1. Additional Services and Features

Consider additional services and features offered by the MTF provider, such as demo accounts, social trading platforms, and customisable interfaces. These extras can enhance your trading experience and provide added value beyond basic margin trading facilities.

Conclusion

To put it briefly, selecting the best MTF service provider requires thorough consideration of various criteria, including regulatory compliance, margin requirements, trading and more. Lastly, perform in-depth research and analysis to identify the provider that best aligns with your trading goals and preferences, thereby minimising risks and maximising returns in margin trading. Stay informed, exercise due diligence, and adapt to the ever-changing market dynamics to thrive in margin trading.

Advertisement
Continue Reading

Business

Mona Patel Net Worth 2024: How Much is the Entrepreneur and Philanthropist Worth?

Published

on

Mona Patel Net Worth 2024: How Much is the Entrepreneur and Philanthropist Worth?

Who is Mona Patel?

Mona Patel, a renowned entrepreneur and philanthropist, has captured headlines with her remarkable achievements. Hailing from Vadodara, Gujarat, India, Patel embarked on her journey to the United States at a young age to pursue her entrepreneurial aspirations. She is a trailblazer in various fields, including business, education, and philanthropy. Her dedication to empowering women and supporting meaningful causes has earned her widespread recognition.

Mona Patel Career

Remarkable achievements and relentless dedication mark Patel’s career trajectory. She holds an impressive array of qualifications, including a Bachelor of Science degree in Computer Science from Gujarat University, a Master of Science degree in Real Estate and Finance from the University of Florida, and a Master’s degree in Business Administration from MIT Sloan School of Management, among others.

Her professional journey includes pivotal roles in esteemed organizations such as Creative Choice Group, Select Radiology, Monalisa Properties, Teliradx, HauteX Ventures, M1 Imaging, CareFirst Imaging, Culture For Cause, and RadXai. As the Co-Founder, CEO, and CFO of various ventures, Patel has demonstrated exemplary leadership and innovation, contributing significantly to the business landscape.

Advertisement

Mona Patel’s Net Worth

As of 2024, Mona Patel’s net worth is estimated to be approximately $1.2 billion. This substantial wealth is a testament to her entrepreneurial acumen and strategic investments across diverse sectors. Patel’s multifaceted business ventures have not only propelled her financial success but also enabled her to make a meaningful impact on society through philanthropy and social initiatives.

Mona Patel Age

Born on April 28th, Mona Patel’s age aligns with her dynamic personality and visionary leadership. As a Taurus by zodiac sign, she embodies qualities of determination, resilience, and creativity, which have been instrumental in her journey to success.

Mona Patel Family: Husband

In her personal life, Mona Patel shares a fulfilling relationship with her husband, Chintan Desai, a successful businessman. The couple exchanged vows on November 29th, 2007, and their enduring bond is evident through their cherished moments shared on social media.

Advertisement

Mona Patel Height and Weight

While specific details regarding Mona Patel’s height and weight are not readily available, her towering achievements in business and philanthropy speak volumes about her stature as a dynamic leader and role model.

Also Read: Charlotte Tilbury Net Worth 2024: How Much is the Entrepreneur and Make-up Artist Worth?

Advertisement
Continue Reading

Net Worth

David Yong Net Worth 2024: How Much is the CEO of the Singapore-based Evergreen Group Holdings Worth?

Published

on

David Yong Net Worth 2024: How Much is the CEO of the Singapore-based Evergreen Group Holdings Worth?

Who is David Yong?

David Yong is the CEO of Evergreen Group Holdings, a prominent Singaporean businessman, lawyer, and K-pop artist. He owns over fifteen firms spanning various industries, including wood, real estate, food and beverage, lifestyle, and finance.

David Yong Career:

Yong began his career as a trainee lawyer before joining his family’s firm in 2014. He oversees over fifteen companies, diversifying his father’s company with a strong focus on the Indochina region under the corporate umbrella of Evergreen Assets Management.

David Yong’s Net Worth:

David Yong’s estimated net worth in 2024 is $16.7 million. His wealth stems from reported shares across multiple companies, including Processa Pharmaceuticals, Inc., and QUESTCOR PHARMACEUTICALS INC. He also owns fifteen homes in Asia and holds $90 million in cash.

Advertisement

David Yong Age:

David Yong is 36 years old.

David Yong Family: Parents:

Yong’s father is Yong Ing Fatt, who laid the foundation for the family’s timber logging business in Indochina. David followed his father on business trips and learned the ropes of the industry from a young age.

David Yong Height and Weight:

There is no specific information provided regarding David Yong’s height and weight in the referenced content.

Advertisement

Also Read: Charlotte Tilbury Net Worth 2024: How Much is the Entrepreneur and Make-up Artist Worth?

Continue Reading

Trending

This will close in 5 seconds