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A Prelude to Copywriting in the Digital Age – Is Winning the SERP Only a Guilty Pleasure?

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A Prelude to Copywriting in the Digital Age – Is Winning the SERP Only a Guilty Pleasure?

Is classic copywriting still relevant in the digital age? The current state of copywriting shows that there are more opportunities for marketers and writers than ever before, and what it seems like the digital age for tech is the golden age for online content. Internet users barely check beyond the first page of search results. According to Joel House, 92% of consumer traffic goes to the websites that rank the first page, so it’s crucial to create a high-quality copy.

What’s the hottest dream of a copywriter? There’s a single answer to this; they want to see their copy feature on the first page of the search engine results page. Winning the SERP is their guilty pleasure because when working in a competitive digital environment, a high-ranking link is all you need to generate website traffic. 

Supposing you’re interested in the copywriting subject, you may want to know that it has taken a different face in 2021 compared with its dawn. Its substance changed, and at the start of the new decade, copywriting will be mainly conversational. What does it mean? In simpler words, the content will finally speak to the public in natural language terms. Of course, it’s not something new for brands to try to act more human, but it has been more challenging for a domain like copywriting to depart from its technical side. 

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Image source; https://unsplash.com/photos/jLwVAUtLOAQ

In 2021 it’s essential to be human

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It’s wrong to assume SEO copywriters create copy filled with clunky keywords to rank in search engines. Some copywriters approach this method, but their content never gets into the first two pages in Google. Successful copy creators write copy that connects brands with customers. They write pieces of content that show to readers they listen and understand their needs. In the 2021s highly competitive market, copywriters deliver text that humanises brands, and align content with clients’ values. 

Stats show that 84% of Millennials (who are dominating the public) don’t trust traditional marketing, and they prefer brand transparency, purpose, personalisation, creativity, and innovation. 

The starting decade will rely on new methods like social media commerce and voice search, and copywriters must look upon them when they create content.

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Target the zero SERP position

Lately, Google has been more the answers engine rather than the search engine it was at its beginning. Users insert full specific questions like How to create winged eyeliner? or implied questions Winged eyeliner to get answers. 

Search engines deliver pertinent results in the first page, so users don’t have to scroll down and inspect dozens of websites. Google picks the most relevant results that provide useful and direct answers and creates a snippet at the top of the page that SEO specialists call Position Zero. Copywriters no longer target a high rank in the first two pages of search engines; they target the P0 that often leads the other brands in the dust. Copy creators rely on three methods when they write a text for P0: how-to articles, terminology definitions, and 5Ws (who, what, when, why and why). 

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Super Clear Contents recommends copywriters to consider how their audience phases questions in natural language terms. Writers must echo their readers’ voices in their texts to boost their chances to conquer the P0 position. 

Copywriting for voice search

Hey Siri. When does Cassandra Clare release her next book?

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Google reported that 20% of search queries are via voice. For brands with a tech-savvy public, it’s essential to deliver content that responds to voice queries, because 71% of smartphone users aged 18-29 rely on their voice assistants to answer their questions

Siri, Cortana or Alexa are reliable sources of information, and Internet users are conversating with them the same way they do it with a friend. When people speak to one of them, they use natural language terms and long phrases because the average individual types around 40 words per minute, but verbalises over 150. But only because Internet users utter long phrases, it doesn’t mean Siri has to decode through intricate pieces of content to respond. People use it because they want to multitask, so copywriters must create a text that is strategic and conversational at the same time. 

Writers must optimise content to respond to their readers’ question. For example, when they cry out to their assistant bot What is the chronological order of Cassandra Clare’s books? Siri will quote their text only if it includes natural language terms that provide this piece of information, rather than fragmented keywords. 

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Copywriting content must engage even chatbots into conversation

In 2021, 85% of the market interaction between brands and their public is via non-human support or chatbots. And machines are smart, but they hardly copy human discourse. When creating copy for chatbots, the keyword is basic functionality. And here is what the digital age expects from copywriters when they create content for brands.

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10 Stunning No Makeup Photos of Ana de Armas

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10 Stunning No Makeup Photos of Ana de Armas

Ana de Armas is a Cuban actress who started her career at the tender age of 18. Her debut project was the film Una rosa de Francia.

Later, when she moved to Hollywood, she began getting more mainstream projects. Her role in Blonde led her to become the first Cuban actress nominated for an Academy Award for Best Actress.

Her role in the series Una rosa de Francia helped her gain a significant fan base, which made her role more prominent among her fans.

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In this article, we’ll see 10 makeup-free images of Ana de Armas, where she looks natural and pretty, showcasing her real skin.

Ana de Armas No-Makeup Pictures:

1. Side Face

Ana is wearing subtle lip gloss here. Her hair is open, and she looks beautiful here.

2. In Shot

This picture is from a film shoot. She is natural and looks pretty in her brown sweater.

3. Bun and Locks

In this picture, Ana has her hair in a bun. She is also not wearing any makeup.

4. Swim Time

Ana has her hair in a bun in this picture. She is out swimming, so she looks fresh and pretty.

5. All Natural

Ana is wearing a black Nike T-shirt. Her hair is middle-parted and open.

6. Windy

Ana is wearing no makeup in this picture. Her hair is wavy and not styled, making it all natural.

7. Cozy Sunday

Ana is on her sleeping day. The picture is from the bed, and she is without makeup.

8. Sunny Day Out

In this picture, Ana is wearing a white T-shirt. Her hair looks glossy and perfectly styled.

9. Strolls

Ana is wearing a black bodycon dress in this picture. Her hair is open, and Ana looks beautiful with her natural face.

10. Crystal Clear

In this picture, she is wearing no makeup and has her hair pulled back in a middle-parting bun. She looks stunning.

Also Check:

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10 Stunning No-Makeup Looks of Cardi B

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10 Stunning No-Makeup Looks of Cardi B

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10 Stunning No-Makeup Looks of Cardi B

Cardi B is a Hollywood rapper known for her pop culture-referenced rap songs. She rose to fame after the album “Gangsta Bitch Music, Vol. 1.”

She also acted in the TV series “Love & Hip Hop: New York.” “Invasion of Privacy” was the album that rose and was tagged in the Billboard 200 song list.

Cardi B released collaborative music with Megan Thee Stallion named “Up” and “WAP” back in 2020. Cardi B has always been known for her dyed hair and manicures.

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However, in this article, we’ll see pictures of Cardi B without any makeup, looking all-natural.

Cardi B No-Makeup Images:

1. Sleep in Sunday

Cardi posted a picture of her on her Instagram story without makeup. She has her hands manicured with yellow gel paint.

Cardi B No-Makeup

2. Wavy Looks

Cardi B has her hair orange and permed. This gives her hair a wavy and breezy look. Her face remains makeup-less here.

Cardi B No-Makeup

3. Simple Hoodie

Cardi B was spotted in public wearing a hoodie. She let her face be natural and she looks stunning!

Cardi B No-Makeup Images

4. Bodycon

Cardi B is wearing a stunning low-cut bodycon dress in this picture. She has her hair tied and a bandana across her forehead.

Cardi B Without Makeup

5. Fiery Red

Cardi B is wearing a loose grey T-shirt. Her hair is dyed grey in this and she has no makeup on her face.

Cardi B Without Makeup Images

6. Casual

Cardi B has her hair middle-parted here. She is wearing a black t-shirt. Her face has been kept natural and she looks pretty.

Cardi B Without Makeup

7. Beanie

Cardi B is rocking the beanie look in this picture. Her hair is puffed up, she has a tinge of lip gloss, and her face is kept natural.

Cardi B Without Makeup

8. Rainbow Hair

Here, Cardi B has her hair dyed in duo-tone strokes. She is not wearing any makeup here, her hair is middle-parted with front locks.

Cardi B Without Makeup

9. Pout It Out

In this selfie, Cardi B is pouting. She has no makeup and her skin seems to shine perfectly, making her look flawless.

Cardi B Without Makeup

10. Faded

In this picture, Cardi B is wearing a salmon-colored coord look, matching upper and bottom. She has no makeup here as well.

Cardi B Without Makeup

Also Check:

10 Lana Del Ray No Makeup Pictures

10 Unseen Billie Eilish No Makeup Photos

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Happy Rabindranath Tagore Jayanti 2024: Wishes, Images, Messages, Quotes, Greetings, Shayari, Sayings, Cliparts and Instagram Captions

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Happy Rabindranath Tagore Jayanti 2024: Wishes, Images, Messages, Quotes, Greetings, Shayari, Sayings, Cliparts and Instgaram Captions

Rabindranath Tagore Jayanti is also popularly known as Poncheeshe Boishakh or Rabindra Jayanti in Kolkata.

Rabindranath Tagore Jayanti is one of the crucial cultural observances which commemorates the legendary Nobel laureate, Rabindranath Tagore. 

Rabindranath Tagore has been given many titles in India, such as, ‘Biswakabi,’ ‘Kabiguru,’ and ‘Gurudev.’ His contribution in the fields of art, music and literature is commendable. 

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The legendary Bengali poet was also a philosopher and social reformer hailing from West Bengal. Thus, he influenced the political and cultural history of India to a large extent. 

Rabindranath Tagore Jayanti 2024: Date

Rabindranath Tagore was born on May 7, 1861, in Kolkata. His parents were Sarada Deviwas and Debendranath Tagore. Thus, as per the traditional Bengali calendar, Rabindra Jayanti is “commemorated on the 25th day of the Bengali month of Boishakh.”

This year, in 2024, the 163rd birth anniversary of Rabindranath Tagore, falls on May 8, 2024, Wednesday. 

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Rabindranath Tagore Jayanti 2024: Significance and Celebration 

Tagore founded Visva-Bharati University in Santiniketan, West Bengal. Notably, he was among the educators who had the vision to revolutionize traditional classroom teaching. 

Artists and writers from all over the globe get inspiration from his essays, short stories, novels, spanning poetry and literary works. 

In 1913, he got the Nobel Prize in Literature for his collection of poems ‘Gitanjali.’ According to records, he penned down the national anthems of both India and Bangladesh. He wrote Jana Gana Mana and Amar Sonar Bangla respectively. 

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On August 7, 1941, the legendary bengoli poet met his ultimate demise. However, his legacy is still commemorated throughout the nation in Shantiniketan (West Bengal) and the national anthem of India. 

Celebrate Rabindranath Tagore Jayanti 2024 with heartfelt wishes, quotes, images, greetings, and captions perfect for sharing on Instagram.

Best Rabindranath Tagore Jayanti Wishes, Images, Messages, Quotes, and Greetings

“On this auspicious occasion, let us pledge to uphold the ideals of truth, beauty, and harmony that Rabindranath Tagore stood for.”

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“Wishing everyone a joyous Rabindranath Tagore Jayanti! May his timeless teachings continue to inspire and uplift us.”

“Let us celebrate the legacy of Rabindranath Tagore with gratitude and reverence, cherishing his invaluable contributions to literature and music.”

“As we commemorate Rabindranath Tagore Jayanti, let us strive to spread love, compassion, and understanding in the world, just as he did through his timeless artistry.”

“On this Rabindranath Tagore Jayanti, let us honor the memory of the visionary poet and philosopher whose words continue to resonate with the essence of India’s cultural heritage.”

Shayari, Sayings, Cliparts and Instagram Captions

“Where the mind is without fear and the head is held high; Where knowledge is free…”

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“You can’t cross the sea merely by standing and staring at the water.”

“Faith is the bird that feels the light when the dawn is still dark.”

“Let your life lightly dance on the edges of Time like dew on the tip of a leaf.”

Also Read: Happy Mahavir Jayanti 2024: Best Wishes, Images, Messages, Quotes, Greetings, Shayari, Sayings, Cliparts and Captions

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