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4 Ways to Market Your Ecommerce Store and Double Your Sales

Here Motioned Ways to Market Your Ecommerce Store Using Various Methods Like Social Media and Double Your Sales. Check Out The Complete Guide Here.

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Market Your Ecommerce Store

Rapid digitalization has made it super easy to reach your audience like never before. With online platforms, it has become very simple to sell globally from India and reach out to your ideal customers all over the world. Be it any product or service you can expand at minimal costs.

One such industry that has taken great advantage of the possibilities are online shops. If you are a small business owner or have a product line going on, it is beneficial to set up an online shop. Online shops, thanks to the internet, gives you a global reach and gets your business from all over the world.

Advantages of Ecommerce Store

Here are a few advantages of having an eCommerce store that proves it to be a must-have for your business

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#1 Avoids Shop Space Rent

Ecommerce helps in cutting down rental costs with its remote possibility. It also cuts down the full hassle of finding a place and renovating it according to your brand. When a physical shop gets walk-ins from the locality, an eCommerce shop helps you sell globally from India or anywhere in the world.

#2 Easy to Set Up

All you need is an internet and a web application developer to set up an eCommerce shop. This hassle-free princess cuts down on the branding, transportation costs that are caused by the physical shop.

#3 Cost Efficient

Compared to a physical shop. It costs less money to manage an online shop than a physical one. Ecommerce shops are more of a one-time investment and occasional maintenance and upgrading charge.

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Once you set up an eCommerce shop for your business it is equally important to market your online shop. It is unrealistic to expect a surge in sales once you set up an eCommerce website.

Double Your Ecommerce Sales With These 4 Ways

#1 Update Your Shop Details 

A major buying decision depends on your online shop. Keep your eCommerce shop updated with all the relevant details. Vital information that should be in your eCommerce shop is delivery option details, shop information, return policy, etc.

Update the product details with all the necessary information such as product dimensions, colors, weight, etc, Add the right photographs that depict your product to the closest. Keeping your website updated builds authenticity and trust among customers. This helps your customers to purchase on your website comfortably

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#2 Promote Your Shop on Social Media

Social Media is a great market place for promoting your products and services. With 3.6 Billion users, social media can get your brand tremendous visibility and reach. Set up pages for your online shop on relevant social media pages and build a community. You can also leverage paid targeted ads to reach out to your target audience.

Post photos and videos about your products, provide social proof to build authenticity, and gain the trust of your audience. Social media is all about talking about what your product has to offer and make the customer choose you rather than to sell the product directly. With the help of the right social media strategy, you can increase your sales in no time.

#3 Tie Up With Global Sellers

There are a lot of online retail platforms that sell globally. Set up a page with the online merchants to expand your reach.  Online retail merchants serve millions of customers globally, giving your product a wider reach. 

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Their built-in traffic that you can reach easily by listing with them. This level of exposure offers you a limitless possibility to sell your product. The more people you reach, the more chances of conversion. You can reach out to any segment of people in any part of the world by selling your product using an influential marketplace online.

#4 Provide Offer to Promote Sales

Introduce sales in your marketing strategy to promote sales. Offers are a great way to evoke curiosity in your audience’s minds. This will make them visit your site and with all the other essential factors such as details, UX, photos, and social proof in place, it is easy to convert your audience into buyers.

To gain more visibility on your offer you can run a social media campaign and redirect the viewers to your eCommerce page.

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Online shops might be a convenient way to set up a shop for a global reach. An online presence can definitely get you more eyeballs and with the right strategy in place focusing on sales, it is easy to get the momentum you are expecting.

Manvendra Chaudhary, with over 5 years of professional experience as CEO of Unique News and Megalent Marketing, shares insights on life, business, and health for your success.

World

Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

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Prime Hydration

Prime Energy, the sports drink from Prime Hydration, has been hit by a number of lawsuits for containing excessive amounts of caffeine and PFAS. Another lawsuit was filed on April 8 in the Southern District of New York, accusing Prime Hydration, the parent company which manufactures the sports drink, of engaging in misleading and deceptive practices.

Prime Hydration was founded by two Logan Paul and KSI in 2022, and the products became very popular thanks to the huge followings of the YouTubers. However, the company is now facing a slew of lawsuits over the ingredients in their energy and sports drinks.

New Lawsuit Against Prime Hydration

The latest lawsuit, filed on April 8, accuses the company’s 12-ounce energy drinks of containing 215-225 milligrams of caffeine, exceeding the permissible limit of 200 milligrams. The lawsuit was filed by Lara Vera, a resident of Poughkeepsie, New York.

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The lawsuit details that the plaintiff had purchased Prime’s Blue Raspberry products on numerous occasions in August 2022 for about $3 to $4 each, unaware that the products contained caffeine beyond the permissible limits. The plaintiff is seeking damages of $5 million from the company. Lara Vera’s lawsuit alleges that Prime advertised 200 milligrams of caffeine, which is equal to six Coke cans or two 12-ounce Red Bulls. One Red Bull can could contain 114 milligrams of caffeine.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

The suit also alleges that there are no safe limits of caffeine for children and that caffeine has been indicted for causing tachycardia, headaches, convulsions, tremors, upset digestion, and adversely affecting mental health.

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Earlier, Senator Charles Schumer, D-N.Y., had asked the Food and Drug Administration (FDA) to investigate Prime energy drinks in 2023 after reports that the products contained high levels of caffeine. The Senator also accused the company of using vague marketing tactics focused on young people, influencing parents to buy the caffeine-laced drinks for their kids. The lawsuit by Vera also quotes the Senator’s call to the FDA.

Prime is also facing another lawsuit filed on Aug. 2, 2023, in the Northern District of California by the Milberg law firm on behalf of Elizabeth Castillo and others. The lawsuit charges Prime’s products with using flavors containing PFAS, or “forever chemicals.” Forever chemicals are a class of chemicals that are not degraded in the human body or nature and have been indicted as a carcinogenic substance. Independent third-party testing has confirmed that Prime Hydration grape flavor contained PFAS.

Also Read: California mother files lawsuit against Tesla after her 2-year-old child starts Model X and runs over her

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Net Worth

George T. Conway Net Worth 2024: How Much is the American Lawyer Worth?

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George T. Conway Net Worth 2024: How Much is the American Lawyer Worth?

Who is George T. Conway?

George T. Conway, also known as George Thomas Conway III, is a distinguished American lawyer and political activist. Born on September 2, 1963, in Boston, Massachusetts, Conway is renowned for his legal expertise and vocal opposition to former President Donald Trump’s administration.

George T. Conway Career

Conway’s legal career is illustrious, marked by significant contributions to various fields such as securities, mergers and acquisitions, contracts, and antitrust issues. He began his career as a law clerk at the US Court of Appeals and later joined prestigious law firms, including Wachtell, Lipton, Rosen, and Katz. Notable cases include representing Paula Jones in a trial against President Bill Clinton and securing a victory against the National Australia Bank. Furthermore, Conway has been actively involved in political activism, co-founding groups like Checks and Balances and the Lincoln Project, which oppose Trumpism and advocate for democratic principles.

George T. Conway Net Worth

As of 2024, according to Celebrity Net Worth, George T. Conway’s net worth is estimated to be approximately $39 million. His wealth primarily stems from his successful legal career, where he has handled high-stakes cases and served as a partner in prestigious law firms. Additionally, Conway’s involvement in political activism, public speaking engagements, and media appearances contribute to his financial status.

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George T. Conway Age

Born on September 2, 1963, George T. Conway is currently 60 years old as of 2024.

George T. Conway Family: Wife and Children

George T. Conway was previously married to Kellyanne Fitzpatrick Conway, a prominent political consultant and former White House counselor. The couple has four children: Claudia, Vanessa, Charlotte, and George Jr. Their marriage ended in separation in 2023.

George T. Conway Height and Weight

George T. Conway stands at 5 feet 7 inches tall and weighs around 84 kg. He possesses a charming personality with black hair and captivating black eyes.

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Also Read: Robert Kraft Net Worth 2024: How Much is the CEO of the New England Patriots Worth?

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World

Grindr, LGBTQ+ Dating App, Faces Lawsuit in UK Over Alleged Sharing of Users’ HIV Status

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Gay dating app Grindr has been slapped with a lawsuit instituted by hundreds of its users. The lawsuit alleges that the app shared private information, including the HIV status of users, with third parties without consent. Filed in London’s High Court, the lawsuit, according to Austen Hays from the law firm representing the plaintiffs, suggests that thousands of Grindr users in the United Kingdom may have been affected.

The law firm claims that Grindr shared highly sensitive user information with third parties for commercial purposes, including HIV status. Grindr, the largest dating app catering specifically to the LGBT community, is accused of sharing data with data analytics companies Apptimize and Locally.

The lawsuit further alleges that the app used covert tracking technology to gather sensitive information, which was then unlawfully shared with advertisers. With over 13 million monthly users and more than 924,000 users reported in the UK as of May 2023, Grindr boasts the highest engagement among dating apps, with users spending an average of six hours and 49 minutes on the app per month.

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A spokesman for the gay dating app stated that they would “respond vigorously to this claim, which appears to be based on a mischaracterization of practices from more than four years ago.”

The lawsuit, signed by more than 670 respondents, claims that the breach occurred between 2018 and 2020. It is anticipated that more people could join the case, potentially numbering in the thousands. If successful, plaintiffs could receive thousands of pounds in damages.

The managing director of the law firm representing the plaintiffs, Chaya Hanoomanjee, stated, “Grindr owes it to the LGBTQ+ community it serves to compensate those whose data has been compromised and have suffered distress as a result. The company must ensure all its users are safe while using the app, wherever they are, without fear that their data might be shared with third parties.”

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Grindr’s spokesperson reiterated the company’s commitment to protecting user data, asserting that they have robust processes in place that fully comply with data privacy regulations in the UK and elsewhere.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

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