Connect with us

Business

How Do Online Directories Help in Searching Local Businesses?

Published

on

Online services that accept submissions include directories. By “claiming” your listing, you guarantee entry. Usually, they are free, or free to begin with, with a paid option unlocking extra options for your listing. 

Typical details given include a firm’s name, address, phone number, operating hours, website, social media accounts, a brief description of what the company does, photographs, and a list of the goods and services offered. Online directories are often known as “citations” or “citation sites.”

Forget Online Directories, I’ll Just Search Google

Advertisement

Directories might not be as well known to many individuals as Google is. When I recommend that they include their company in directories, they frequently ask why they should bother since they and their clients mostly use Google to search for businesses and services.

This is how it relates. The information you provide on your website (both in the technical underpinnings and as content, such as blogs), the businesses that have linked to your site, the online reviews of your company, and the information that is listed about your business in online directories are all factors that Google, Bing, Yahoo, and the other search engines take into consideration.

To determine what appears in search results, Google gathers data from web directories. Therefore, if you are able to appear in numerous directories with accurate information, it sends a favorable message to Google about your company and adds another piece of information that will help Google include you in the search results.

Advertisement

Consider this as an online marketing technique rather than attempting to understand why more people would search for your company on HotFrog than on Google.

However, my company is “more serious” than a neighborhood pizzeria.

It makes no difference if you sell to companies (B2B) as opposed to walk-in clients. Online directories assist in providing Google with yet more indication that you exist.

Advertisement

It doesn’t matter if your sales cycle is lengthy, your pricing is high, or your buyers are executives. Online searches are most likely where your potential consumer will begin their search for the good, service, or information they require. They’ll likely search on Google.

You want your goods, services, or superb blog that addresses their concerns to show up in the online search of a possible client just performed, am I right? You must provide Google, Bing, or Yahoo all the assistance they require in order to list you in the search results for that to occur.

Stop assuming that local businesses are limited to your neighborhood pizzeria or hair salon. If you offer C-suite-only executive training to significant corporations in your location, you are a local firm and can gain from promoting your organization in web directories.

Advertisement

Essential Online Directories

The most important one to claim right away is your Google My Business listing if you’re ready to get started. Yelp, 411.ca, and other sites provide further options. If you belong to any local business organizations, add your information to their directory. You should make sure that your Name, Address, and Phone number are accurate and complete on every listing. Your NAP is what we refer to as this.

By “accurate and exact,” I mean that you must include the address of your company, for example, 123 Main Street West, exactly as it appears on your website and in every directory listing you claim. 

Advertisement

The smallest difference, such as writing your address as 123 Main St. West instead of 123 Main St. W., will alert Google that this isn’t the same company. Due to confusion over which of the three firms Google should display in the search results, your rivals will appear in place of yours.

From this point, completing each entry is only a matter of entering data. You’ll want accurate and complete information about your business to appear on every listing. You should have the following content readily available before you begin claiming your listings:

Include hyperlinks to any active and current social media profiles.

Advertisement

Company descriptions: Your company’s identity and the services you offer should be described in an original and enticing way to allay any viewers’ concerns. Add your keyword(s) in.

Email: Sometimes, in the midst of the social media frenzy, we overlook the easiest and most convenient way for customers to get in touch with a company: email. For an easy way to contact you, make sure your business listing always contains a working email address.

Images: Keep these close by and name them using keyword descriptions for your company logo, a picture of your building, team photos, leadership team, and product photos.

Advertisement

Not least of all, make sure to keep track of the online directories you claim and update your entry if your business moves, changes its name, or its hours of operation.

Conclusion

Different marketing initiatives have various objectives to fulfill. All of them share the goal of spreading the word about your company and boosting sales as their commonality.

Advertisement

What role does a neighborhood business directory play in this scenario? You should be aware of the following.

It goes without saying that a small business owner will make the most money from local customers. Your neighborhood clients should be able to find you easily, whether you own a coffee shop or a clothing store.

Previously, basic information about nearby businesses could be found in the Yellow Pages directory, but times have changed. Since we are in the era of the internet, company directories are now available online. Users can find the business directory that can meet their demands right away.

Advertisement

If you are like the majority of small company owners, you may have heard of online directories but may not completely understand what they can provide. Should you include them in your upcoming digital marketing campaign? 

To receive the aforementioned advantages, don’t wait any longer and begin listing your company right away in the most reputable business directory, such as Dubai Local.

Advertisement

Heana Sharma: A rising talent, Heana boasts 2 years of versatile content writing experience across multiple niches. Her adaptable skills result in engaging and informative content that resonates with a wide spectrum of readers.

World

Ontario Sunshine List 2024 Reveals Why People Can’t Afford To Buy A Home

Published

on

Ontario’s Sunshine List Reveals Why People Can’t Afford To Buy A Home

Ontario Sunshine List is released every year and it reveals the salaries of public sector workers who take home a salary in excess of $100,000. This year the list features 300,570 names which is 30,000 higher than last year of public sector employees with salaries over $100,000. The Ontario Sunshine list also features five employees working at the Ontario Power Generation who are among the top 10 earners with the province’s highest salary nearing $2 million.

Ontario had passed the Public Sector Salary Disclosure Act in 1996 under the Mike Harris government and the stated aim of the act was to make the government more transparent and accountable. The $100,000 limit was a big deal then.

However the $100,000 in 1996 in relative terms in 2024 will be equivalent to $180,564.97. If you remove 300,570 people on this year’s Ontario Sunshine List for that salary threshold there you drop 279,781 names. In other words there will be many people who will not be able to own a house without help from family or an inheritance.

Advertisement

In a nutshell it means that employees who take home a six figure salary package will still feel the pinch of Canada’s affordability crisis. The soaring inflation and rising cost of living a $100,000 salary doesn’t guarantee financial security in many parts of the country.

Also, to maintain the $100,000 threshold today, the province should have adjusted it to $55,381.73 in 1996. Ontario has fixed a threshold of $100,000, while the threshold varies in other provinces. Alberta, for example, has set a threshold of $125,888 for government employees and $150,219 for people in public sector bodies.

Not much information is available for the federal government, but a Canadian Taxpayers Federation access-to-information request revealed that 110,593 employees in the federal public service earned $100,000 or more in 2023.

There are a couple of options for Ontario and other governments with non-indexing disclosure requirements. Resetting the threshold to a number that makes more sense today and then continuing to index the threshold going forward seems feasible.

Advertisement

We also don’t need to reveal the names of all individuals. The government could report aggregated salary ranges by job title rather than disclosing specific names below a second, lower threshold. This would maintain government accountability and transparency by still disclosing who the highest earners are.

As it stands, we have a list that publishes the names and salaries of potentially hundreds of thousands of people who could not afford to buy a house. This doesn’t seem aligned with the original intent of the disclosure act.

Some features of the Ontario Sunshine List 2024 are as follows:

  • The highest paid employee took a pay check of $1.9M
  • Public sector employees were paid salaries in excess of $100K
  • The Ontario Sunset list top position is held by Kenneth Hartwick, CEO of the electricity Crown Corporation with a salary of $1.93 million followed by chief strategy officer Dominique Miniere $1.2 million and chief projects officer Michael Martelli drawing $1 million as salary.
  • Public sector workers were paid counting in Bill 124 compensation
  • 2024 budget revealed that Ontario deficit will triple
  • CEOs of the Hospital for Sick Children and the University Health Network figured in the top 10 list and each drew a salary of $850,000 each while CEO of the provincial transit agency, Metrolinx drew a salary of $838,097.
  • 17 professors or associate professors at the University of Toronto drew a salary in excess of $500,000

Caroline Mulroney, president of the Treasury Board, stated in a release,

“The largest year-over-year increases were in the hospitals, municipalities, and services, and post-secondary sectors, which together represented approximately 80 percent of the growth of the list.”

Also Read: Hims & Hers CEO Andrew Dudum Says Wants to Hire Student Protesters Backlash Underway

Advertisement
Continue Reading

World

Hims & Hers CEO Andrew Dudum Says Wants to Hire Student Protesters Backlash Underway

Published

on

Hims & Hers CEO Andrew Dudum Says Wants Hire Student Protesters Backlash Underway

Andrew Dudum, CEO and founder of Telemedicine Company Hims & Hers is facing flak on the social media after his reported statement that he wants to hire students and protestors who are taking part in the protest in support of Palestinians in Universities across the US.

A number of tech sector founders has also condemned his statements.

Dudum had posted on X,

Advertisement

“If you’re currently protesting against the genocide of the Palestinian people and for your university’s divestment from Israel, keep going. It’s working. There are plenty of companies and CEOs eager to hire you, regardless of university discipline.”

He also posted a link to a page showing open positions at Hims & Hers.

X users have expressed their disapproval and have even called for a boycott Hims & Hers, and others said they are selling their stock in the company.

Cofounder of Palantir Technologies as well as the managing partner of early stage venture capital firm 8VC Joe Lonsdale responded on X and said

Advertisement

“Real moral courage doesn’t involve joining a mindless mob, chanting anti   U.S. and other woke pablum, following instructions not to debate or discuss your positions at all yet being indignantly righteous, while large numbers in the mob chant for violence and block Jewish students.”

While Hims & Hers spokesperson said Dudum were not available for comments, old posts by Dudum have been unearthed which puts in context his actions. Days before the horrific attack by Hamas’ terrorist against Israel on October 7, Dudum had posted –

 “In pursuit for peace: Our leaders need to embrace nuance.”

Dudum further explained that he is a Palestinian American and had roots in and family in the West Bank and Gaza and said Hims & Hers’ values are based on a respect for human dignity and life.

Dudum wrote

Advertisement

“It is upon those values that I believe all leaders and CEOs should use their platform today to call for an immediate cease   fire. To actively recognize Israel’s right to defense and also recognize the means and manner in which they are responding violates international law. I ask us to find nuance, and share our voice today to help save innocent lives.”

Deadly protests have hit U.S. college campuses through last month and protest encampments have sprung across more than 40 colleges nationwide.

Police crackdown is on and there have been more than 1,900 arrests or detainments following a wave of activism at universities across the country.

Hims & Hers is a Telemedicine Company that links consumers with licensed healthcare professionals, enabling access to high-quality care for conditions related to sexual health, mental health, and more. It also offers its own range of products and is in a partnership with Los Angeles-based Hustle & Co. on media relations.

Advertisement

Also Read: Brazil Dam Collapse Amid Heavy Rainfall and Flood; Watch Video Here

Continue Reading

World

More Trouble For Microsoft, OpenAI: Eight US Newspaper Publishers File Lawsuit For Copyright Infringement

Published

on

More Trouble For Microsoft, OpenAI: Eight US Newspaper Publishers File Lawsuit For Copyright Infringement

Trouble for Microsoft and OpenAI over copyright infringement is not coming to an end, as they face several lawsuits for violating copyrights.

On Tuesday, eight US newspaper publishers sued Microsoft for illegally reusing articles in AI products.

The 98-page long lawsuit further accused the tech companies of attributing erroneous information to the publishers.

Advertisement

The eight newspapers that have filed the lawsuits include the New York Daily News and the Chicago Tribune.

They allege that OpenAI’s ChatGPT used their copyrighted articles to perfect its language models without permission.

The lawsuit was filed in a New York federal court on Tuesday. The publishers claim that OpenAI’s large language models, GPT-2 and GPT-3, were perfected using datasets containing text from their newspapers.

Advertisement

The language models are designed to produce text based on human inputs and reproduce copies of the publishers’ works. Microsoft has been indicted for using newspapers for its Bing search index but seldom provided links to the original articles. Four months ago, The New York Times also filed a lawsuit against OpenAI, accusing the tech giant of using data from its past content. It also asked for consent for usage, criticizing the use of full article excerpts in chatbot responses.

The latest lawsuit filed by the eight news outlets also demanded consent and fair value for using their content to perfect the AI language models. The lawsuit alleged that the AI tools literally regurgitate their content without directing users to the content source.

The lawsuit filings stated, “This lawsuit arises from defendants purloining millions of the publishers’ copyrighted articles without permission and without payment to fuel the commercialization of their generative artificial intelligence products, including ChatGPT and (Microsoft’s) Copilot.”

Advertisement

The eight newspapers that instituted the lawsuits are as follows:

  • The New York Daily News and The Chicago Tribune, both owned by Alden Global Capital
  • The Orlando Sentinel
  • The Sun Sentinel
  • The San Jose Mercury News
  • The Denver Post
  • The Orange County Register
  • The St. Paul Pioneer Press

OpenAI’s Response

OpenAI did not directly respond to the accusations but stated that it takes great care to support the news and media outlets. It also stated it is in continuous partnerships and conversations with various news outlets around the world to explore new opportunities, discuss problems, and seek out solutions.

Microsoft also stated that OpenAI has entered into fruitful partnerships with a number of publishers, which includes The Financial Times, The Associated Press, Spanish conglomerate Prisa Media, and Germany’s Axel Springer.

Advertisement
Continue Reading

Trending

This will close in 5 seconds