Let’s face it. Shopping cart abandonment is one of the major stumbling blocks for any e-commerce website. Baymard Institute statistics reveal that as much as 70% of online shoppers quit at the stage of the checkout process. Visibly, the figure is not too small to ignore.
The reasons are far beyond just the billing amount or other personal aspects. Ask any UI UX design company experts; they would make the long story short and give a straightforward answer: Poor UX.
UX for e-commerce websites
E-commerce is much more than building a shopping website, filling it with nice merchandise, and expecting users to buy your products. It involves a great deal of understanding of customer psychology as much as it involves technical know-how.
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User Experience (UX) is putting yourself in the customer’s shoes and coming out with a website design that offers a logical, comfortable, and hassle-free online shopping experience to the customer. And yes, this is not a simple feat.
Why?
Because, right from attracting a customer with a gripping landing page to making sure that they complete the billing process, many aspects come into the arena of UX. We have to cross all the stages such that the customer does not move away to our competitor.
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One can rely on custom software development companies who can help you conduct business across boundaries via developing enterprise-ready eCommerce websites and apps customized to business needs.
As we move ahead, let us understand various aspects involved in the UX of e-commerce websites and how to improve them.
Reduces Loading time:
The time taken for a website to load is one of the key factors that can make or break the impression of an e-business.
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A website could be slow in loading due to various factors including:
Improper optimization
Heavy content (multimedia, flash content in excess, graphics, high-resolution images)
Poorly coded backend
Javascript issues
Improper caching techniques
Loaded with ads
Studies find a not-to-miss revelation about loading time and user satisfaction.
A website that loads below 0.1 seconds satisfies users much more than the one that consumes 1 second. And, any delay in loading that is up to 10 sec is a warning sign that the user will leave the website for a faster one.
Take away: Focus on technical issues that are causing a lag in website loading for better UX.
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Good UX boosts revenue.
UX design might seem an optional task when compared to other technical tasks involved in eCommerce website design and development. However, this is the stage that reflects all the research that is done for building the brand face.
Baymard Institute studies indicate that good UX directly impacts sales. They visibly noted that by simply optimizing the user check out process, the sales showed an increase of $260B together in the United States and the European Union.
Also, good UX is critical to retain the existing customer as much as it plays its role in attracting new customers. It is not to ignore the aspect as e-commerce thrives more on the existing customers for attaining its revenue.
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Key takeaway: A well designed UX is a way to gain a better return on investment.
Fewer Errors and warning Free
Let us assume this:
Your customer added many favourite products to the bag and while billing the website threw the error: “Sorry! We cannot complete the transaction due to technical error.”
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No prizes in guessing what happens next. The frustrated user might immediately move away from your website. In worst cases, they might not even feel like returning to it.
So, inspect the health of the code of the website frequently. Focus on bugs and technical glitches that might distance you from your customers.
Key takeaway: A bug-free website ensures a happy shopping experience for the customer.
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Lack of transparency
Customers love surprises. But not the ones that burden their pockets. After all, it is their hard-earned money that they are shelling on the merchandise.
Display all the costs involved with a product at the product details page itself. It might include:
VAT
GST
Shipping Tax
Other hidden charges, if any.
It gives a complete picture for the customer and helps them decide whether or not to go ahead with the purchase of the product.
But if such hidden charges stay latent till the final stage of billing, and appear when the customer is moving ahead with the payment details, the business might lose its credibility.
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Take away: Transparency in pricing retains the trust and credibility of e-commerce.
Multi-device compatibility
With a huge range of digital devices all around us, users might shop from any device. Some users might want to add to cart from mobile devices, and prefer to complete the billing process from their personal computers.
It is because the larger screens make them comfortable with entering payment details. Thus, it is important to customize the e-commerce website for multi-device compatibility.
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To achieve this, take into account various aspects such as loading speed, user interface, ads placement, pop-ups, sign in options, social sharing options, feedback forms, etc.
Besides, if the user is logged in from one device, make it convenient to auto-login from others. It cuts out the processing time and makes the customer happy as there is no need to enter the credentials over and again.
Take away: Design the e-commerce website such that the user experience is the same on tablets, smartphones, and desktop devices.
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A better UX helps in Smoother Checkout.
E-commerce is all about convenience and time saving for customers. We need to incorporate this aspect at every stage of UX. Particularly when it comes to the checkout process, make it as smoothly as possible.
With a displayed checkout tab, a customer gains confidence about the transparency of the transaction. Display the details such as taxes and estimated delivery date as and when the user adds the products to the cart.
The main aspect about the user checkout is that it should never feel like a burdening task. Create auto-fill options wherever possible and keep the data filling task by the user at minimal. Split the checkout process into easier chunks such that it does not appear like a separate task for the customer.
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Take away: Create a simple checkout and do not make it look like a Herculean task.
Conclusion:
Building an e-commerce website is now easier than ever. However, retaining the customer and making them purchase is not. It involves understanding the customer mindset from every angle and giving them the best user experience possible.
The good news is that this is not impossible. It is just that it takes little research and constant care.
Kimberly Clark has been writing articles for e-business and freelance sites for more than 4 years. Her educational background is Masters in English and journalism which gives her a broad platform to write on a variety of topics with ease and efficiency. She is an independent writer especially enjoys writing on fashion, lifestyle, health, business, and IT niche.
Andrew Dudum, CEO and founder of Telemedicine Company Hims & Hers is facing flak on the social media after his reported statement that he wants to hire students and protestors who are taking part in the protest in support of Palestinians in Universities across the US.
A number of tech sector founders has also condemned his statements.
Dudum had posted on X,
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“If you’re currently protesting against the genocide of the Palestinian people and for your university’s divestment from Israel, keep going. It’s working. There are plenty of companies and CEOs eager to hire you, regardless of university discipline.”
He also posted a link to a page showing open positions at Hims & Hers.
X users have expressed their disapproval and have even called for a boycott Hims & Hers, and others said they are selling their stock in the company.
Cofounder of Palantir Technologies as well as the managing partner of early stage venture capital firm 8VC Joe Lonsdale responded on X and said
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“Real moral courage doesn’t involve joining a mindless mob, chanting anti U.S. and other woke pablum, following instructions not to debate or discuss your positions at all yet being indignantly righteous, while large numbers in the mob chant for violence and block Jewish students.”
While Hims & Hers spokesperson said Dudum were not available for comments, old posts by Dudum have been unearthed which puts in context his actions. Days before the horrific attack by Hamas’ terrorist against Israel on October 7, Dudum had posted –
“In pursuit for peace: Our leaders need to embrace nuance.”
Dudum further explained that he is a Palestinian American and had roots in and family in the West Bank and Gaza and said Hims & Hers’ values are based on a respect for human dignity and life.
Dudum wrote
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“It is upon those values that I believe all leaders and CEOs should use their platform today to call for an immediate cease fire. To actively recognize Israel’s right to defense and also recognize the means and manner in which they are responding violates international law. I ask us to find nuance, and share our voice today to help save innocent lives.”
Deadly protests have hit U.S. college campuses through last month and protest encampments have sprung across more than 40 colleges nationwide.
Police crackdown is on and there have been more than 1,900 arrests or detainments following a wave of activism at universities across the country.
Hims & Hers is a Telemedicine Company that links consumers with licensed healthcare professionals, enabling access to high-quality care for conditions related to sexual health, mental health, and more. It also offers its own range of products and is in a partnership with Los Angeles-based Hustle & Co. on media relations.
Trouble for Microsoft and OpenAI over copyright infringement is not coming to an end, as they face several lawsuits for violating copyrights.
On Tuesday, eight US newspaper publishers sued Microsoft for illegally reusing articles in AI products.
The 98-page long lawsuit further accused the tech companies of attributing erroneous information to the publishers.
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The eight newspapers that have filed the lawsuits include the New York Daily News and the Chicago Tribune.
They allege that OpenAI’s ChatGPT used their copyrighted articles to perfect its language models without permission.
The lawsuit was filed in a New York federal court on Tuesday. The publishers claim that OpenAI’s large language models, GPT-2 and GPT-3, were perfected using datasets containing text from their newspapers.
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The language models are designed to produce text based on human inputs and reproduce copies of the publishers’ works. Microsoft has been indicted for using newspapers for its Bing search index but seldom provided links to the original articles. Four months ago, The New York Times also filed a lawsuit against OpenAI, accusing the tech giant of using data from its past content. It also asked for consent for usage, criticizing the use of full article excerpts in chatbot responses.
The latest lawsuit filed by the eight news outlets also demanded consent and fair value for using their content to perfect the AI language models. The lawsuit alleged that the AI tools literally regurgitate their content without directing users to the content source.
The lawsuit filings stated, “This lawsuit arises from defendants purloining millions of the publishers’ copyrighted articles without permission and without payment to fuel the commercialization of their generative artificial intelligence products, including ChatGPT and (Microsoft’s) Copilot.”
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The eight newspapers that instituted the lawsuits are as follows:
The New York Daily News and The Chicago Tribune, both owned by Alden Global Capital
The Orlando Sentinel
The Sun Sentinel
The San Jose Mercury News
The Denver Post
The Orange County Register
The St. Paul Pioneer Press
OpenAI’s Response
OpenAI did not directly respond to the accusations but stated that it takes great care to support the news and media outlets. It also stated it is in continuous partnerships and conversations with various news outlets around the world to explore new opportunities, discuss problems, and seek out solutions.
Microsoft also stated that OpenAI has entered into fruitful partnerships with a number of publishers, which includes The Financial Times, The Associated Press, Spanish conglomerate Prisa Media, and Germany’s Axel Springer.
Alan Patricof is a prominent figure in the American investment landscape, renowned for his contributions to venture capital. With a career spanning over four decades, Patricof has been instrumental in shaping the growth of numerous global companies, including America Online, Apple Computer, and Audible. His legacy extends beyond business, with involvement in community organizations and government initiatives.
Alan Patricof’s career in venture capital began in the industry’s early days. He founded Patricof & Co. Ventures Inc., a precursor to Apax Partners, one of the world’s leading private equity firms. Later, he established Greycroft Partners, focusing on early and expansion-stage investments in digital media. Throughout his career, Patricof’s vision and leadership have played a pivotal role in advancing the venture capital field.
Alan Patricof’s Net Worth
As of May 3, 2024, Alan Patricof’s estimated net worth stands at over $1 million. His wealth is derived from various investments, including holdings in Boston Properties Inc. and successful ventures in digital media. Despite humble beginnings, Patricof’s entrepreneurial spirit and strategic acumen have propelled him to financial success.
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Alan Patricof Age
Born in 1934, Alan Patricof is currently in his late eighties. Despite his advanced age, he remains active in the business world, leveraging his wealth of experience to mentor emerging entrepreneurs and drive innovation.
Alan Patricof Family: Wife and Children
Alan Patricof has been married to his wife Susan for over 48 years. Together, they have three children and seven grandchildren. Family holds great importance to Patricof, and he credits his upbringing and heritage for shaping his values and work ethic.
Alan Patricof Height and Weight
While specific details about Alan Patricof’s height and weight are not readily available, his stature in the investment community is undeniable. Patricof’s impact transcends physical measurements, as he continues to leave a lasting legacy in venture capital and philanthropy.
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