Instagram has become a big platform for brands to interact with their target audience. They are doing everything to get more engagement. From hiring the best social media experts in the industry to buying Instagram likes, they are investing in everything. Maybe, even you are also finding ways to get more engagement and trying your best to get more engagement.
But have you ever wondered when would be the best time to post your pictures on Instagram to get more likes? Instagram addicts or enthusiasts would want to know the hacks of getting more popularity online. Users may have a basic idea of the timings to upload their content but not the precise one. Not just timings but also weekdays, week offs, national offs associated with this.
Businesses that thrive on Instagram for their brand establishment and marketing purposes, will have to pay attention to the timings or duration on which they post.
If the posts don’t show with the precise order, is there even the best time to upload a picture? The answer is yes!
To build a sizable and global Instagram following, one needs to create compelling and persuasive content that the respective audience enjoys watching. But if the content is not posted at the right time, most of the followers will never see it.
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The Instagram algorithm works on “recent posts” when it determines which posts will pop up on the user’s feed. This means newer posts are more likely to appear in the feed first, no matter how many times the user refreshes it. Though it does not follow a strictly chronological order, it’s designed to serve the fresh content that the followers are likely to engage with.
What does this mean for brand management? Content creators need to make sure their posts are recent when the followers are most likely to be online. That way, they’ll be more likely to see, like, and engage with the content.
There is a somewhat specific best time and day of the week to post on Instagram based on the product industry, using data from 258,956posts and the top 20 Instagram accounts in America from 11 different industries.
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Which Are the Best Days to Post on Instagram?
The best days to post on Instagram are most likely between Tuesday and Friday if you are looking for organic reach through likes and engagement. These weekdays tend to fluctuate closely to one another, but Wednesday and Friday are usually the leaders in engagement, with Wednesday having the most engagement according to research.
According to a report of Sprout Social, 60% of Instagram users log in or open the app at least once each day, meaning that the platform has some definite activity every day of the week.
If we think about it, when do we usually sign on a social network to browse, like, and comment? Probably more during the weekdays rather than the weekends when you tend to be busier, right? Although it is hard to say why weekends are packed, probably young users tend to get rid of their digital connections and go out and party.
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Most Instagram users feel the same way. It’s difficult to predict why mid-week Wednesday takes the cake, but it consistently offers some of the best times to post to Instagram to boost engagement.
Ways to get to know the best time to post on Instagram
Find out the Top Time Zones and check When the Followers Are Online– When it comes to the best time to post on Instagram, it’s important to think about the time zones of your Instagram followers. The best thing you can do to find your optimal posting time for Instagram is to research your followers’ using Instagram’s native analytics tool, Instagram Insights. You can check where your followers are located, their gender, their age, and most importantly when they’re most active on Instagram.
Keep Experimenting with posting Times and Measure the Progress– You need to start experimenting by posting the content and observing at what time your content gets the most engagement. Start by posting in five different times throughout the week. For example, if you notice that your followers are most active between 1 and 6 p.m. EST, schedule your posts to appear between the same times hourly. It might take a few weeks but you can use this information to help you choose the best days to share with specific networks based on your audience.
Try Posting More during Off-Work Hours Instead of during the Day– Generally, the best times to post on Instagram are lunchtime (11 a.m.-1 p.m.) and evenings (7-9p.m.). Instead of posting while the users are at their desk, schedule Instagram posts during the workday so you don’t have to worry about it during your free time.
Save Your Important Posts for Weekdays (or Weekends for bloggers) – The differences are slight, but average Instagram engagement does shift depending on the days of the week. For example, B2B companies get more engagement during the week while their audience is at work, whereas bloggers may get more engagement on the weekends when their audience is more likely to have time to read their blogs.
When would the Best Time to Post on Instagram?
Although 11– 4 p.m. is considered the best time of day to post on Instagram, the day of the week on which you post can change how much engagement you get at that time. Timings of the posts have a lot to do with the recognition and engagement users get, may it be for business or personal purposes.
Travel and Tourism
This industry experience the most engagement with the Instagram content when they post at 11 a.m. or 1 p.m., but also 9 a.m. and 10 a.m. Friday is the best day for Travel and Tourism brands on Instagram, followed by Tuesday and Monday.
Followers are more likely to engage with travel content as they plan their weekends.
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Media & Entertainment
It experiences the most engagement from the followers when they post at 2 p.m. and 3 p.m. followed by 12 p.m. and 1 p.m. Followers are likely to scroll through their feeds during lunch hour and into the afternoon leisure time looking for a burst of inspiration or humor to get them through the rest of their day.
Tuesdays and Thursdays are the clear winners for engagement of the week in this industry. Saturdays are also strong performers.
Food & Beverage
The Food and beverage industry has the most success posting on Friday at noon, when many people are taking a break from their workday to consume, well, food and beverages.
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Fridays are the most engaging day of the week, on average. But lunch timings of the week are also strong contenders for this industry. If you post only once a day, this is the time to do it.
Personal Care
Cosmetics focused accounts in this category find the most success posting in late evening near the end of the workweek or the weekends. The timings are mostly posted 6-7 p.m. to engage the followers.
The report explicitly speaks for times before the pandemic because, in the pandemic, users are instinctively using Instagram the whole time. So, businesses have their choice to post.
A budding writer channelizing the forte of content writing in various domains. Currently, writing for the health domain for Medsurge India. I believe in the originality and factual information of the content. Trying to improve on the facet of business content for various industries so that people are well informed on certain topics.
Andrew Dudum, CEO and founder of Telemedicine Company Hims & Hers is facing flak on the social media after his reported statement that he wants to hire students and protestors who are taking part in the protest in support of Palestinians in Universities across the US.
A number of tech sector founders has also condemned his statements.
Dudum had posted on X,
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“If you’re currently protesting against the genocide of the Palestinian people and for your university’s divestment from Israel, keep going. It’s working. There are plenty of companies and CEOs eager to hire you, regardless of university discipline.”
He also posted a link to a page showing open positions at Hims & Hers.
X users have expressed their disapproval and have even called for a boycott Hims & Hers, and others said they are selling their stock in the company.
Cofounder of Palantir Technologies as well as the managing partner of early stage venture capital firm 8VC Joe Lonsdale responded on X and said
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“Real moral courage doesn’t involve joining a mindless mob, chanting anti U.S. and other woke pablum, following instructions not to debate or discuss your positions at all yet being indignantly righteous, while large numbers in the mob chant for violence and block Jewish students.”
While Hims & Hers spokesperson said Dudum were not available for comments, old posts by Dudum have been unearthed which puts in context his actions. Days before the horrific attack by Hamas’ terrorist against Israel on October 7, Dudum had posted –
“In pursuit for peace: Our leaders need to embrace nuance.”
Dudum further explained that he is a Palestinian American and had roots in and family in the West Bank and Gaza and said Hims & Hers’ values are based on a respect for human dignity and life.
Dudum wrote
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“It is upon those values that I believe all leaders and CEOs should use their platform today to call for an immediate cease fire. To actively recognize Israel’s right to defense and also recognize the means and manner in which they are responding violates international law. I ask us to find nuance, and share our voice today to help save innocent lives.”
Deadly protests have hit U.S. college campuses through last month and protest encampments have sprung across more than 40 colleges nationwide.
Police crackdown is on and there have been more than 1,900 arrests or detainments following a wave of activism at universities across the country.
Hims & Hers is a Telemedicine Company that links consumers with licensed healthcare professionals, enabling access to high-quality care for conditions related to sexual health, mental health, and more. It also offers its own range of products and is in a partnership with Los Angeles-based Hustle & Co. on media relations.
Trouble for Microsoft and OpenAI over copyright infringement is not coming to an end, as they face several lawsuits for violating copyrights.
On Tuesday, eight US newspaper publishers sued Microsoft for illegally reusing articles in AI products.
The 98-page long lawsuit further accused the tech companies of attributing erroneous information to the publishers.
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The eight newspapers that have filed the lawsuits include the New York Daily News and the Chicago Tribune.
They allege that OpenAI’s ChatGPT used their copyrighted articles to perfect its language models without permission.
The lawsuit was filed in a New York federal court on Tuesday. The publishers claim that OpenAI’s large language models, GPT-2 and GPT-3, were perfected using datasets containing text from their newspapers.
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The language models are designed to produce text based on human inputs and reproduce copies of the publishers’ works. Microsoft has been indicted for using newspapers for its Bing search index but seldom provided links to the original articles. Four months ago, The New York Times also filed a lawsuit against OpenAI, accusing the tech giant of using data from its past content. It also asked for consent for usage, criticizing the use of full article excerpts in chatbot responses.
The latest lawsuit filed by the eight news outlets also demanded consent and fair value for using their content to perfect the AI language models. The lawsuit alleged that the AI tools literally regurgitate their content without directing users to the content source.
The lawsuit filings stated, “This lawsuit arises from defendants purloining millions of the publishers’ copyrighted articles without permission and without payment to fuel the commercialization of their generative artificial intelligence products, including ChatGPT and (Microsoft’s) Copilot.”
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The eight newspapers that instituted the lawsuits are as follows:
The New York Daily News and The Chicago Tribune, both owned by Alden Global Capital
The Orlando Sentinel
The Sun Sentinel
The San Jose Mercury News
The Denver Post
The Orange County Register
The St. Paul Pioneer Press
OpenAI’s Response
OpenAI did not directly respond to the accusations but stated that it takes great care to support the news and media outlets. It also stated it is in continuous partnerships and conversations with various news outlets around the world to explore new opportunities, discuss problems, and seek out solutions.
Microsoft also stated that OpenAI has entered into fruitful partnerships with a number of publishers, which includes The Financial Times, The Associated Press, Spanish conglomerate Prisa Media, and Germany’s Axel Springer.
Alan Patricof is a prominent figure in the American investment landscape, renowned for his contributions to venture capital. With a career spanning over four decades, Patricof has been instrumental in shaping the growth of numerous global companies, including America Online, Apple Computer, and Audible. His legacy extends beyond business, with involvement in community organizations and government initiatives.
Alan Patricof’s career in venture capital began in the industry’s early days. He founded Patricof & Co. Ventures Inc., a precursor to Apax Partners, one of the world’s leading private equity firms. Later, he established Greycroft Partners, focusing on early and expansion-stage investments in digital media. Throughout his career, Patricof’s vision and leadership have played a pivotal role in advancing the venture capital field.
Alan Patricof’s Net Worth
As of May 3, 2024, Alan Patricof’s estimated net worth stands at over $1 million. His wealth is derived from various investments, including holdings in Boston Properties Inc. and successful ventures in digital media. Despite humble beginnings, Patricof’s entrepreneurial spirit and strategic acumen have propelled him to financial success.
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Alan Patricof Age
Born in 1934, Alan Patricof is currently in his late eighties. Despite his advanced age, he remains active in the business world, leveraging his wealth of experience to mentor emerging entrepreneurs and drive innovation.
Alan Patricof Family: Wife and Children
Alan Patricof has been married to his wife Susan for over 48 years. Together, they have three children and seven grandchildren. Family holds great importance to Patricof, and he credits his upbringing and heritage for shaping his values and work ethic.
Alan Patricof Height and Weight
While specific details about Alan Patricof’s height and weight are not readily available, his stature in the investment community is undeniable. Patricof’s impact transcends physical measurements, as he continues to leave a lasting legacy in venture capital and philanthropy.
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