Think about the advertisements you’ve seen both in a physical space and on digital platforms – what was your reaction? Were you intrigued and attracted to the brand? Did you go, “Wow, that’s so cool!” Chances are this brand name stuck in your mind, even if you’re not the target audience for the said brand. 

That’s what an unforgettable presence means. In fact, it’s the same with people, too. A person walking into a room turning heads because of their confidence or maybe what they wore, regardless of the reason, creates an unforgettable presence. 

When striking small talk with a random person, and we find the conversation stimulating and enjoyable, we’re so blown away by the interesting things they’ve said, and it leads to a full-blown conversation. This is also another unforgettable presence. Face-to-face scenarios and conversations get a little more time to convince the other person to listen to you, but what about online and offline communication? Well, that’s another story entirely. Storytelling: How a Great Story Can Grow Your Business

You see, getting someone’s attention when viewing billboards, posters, advertisements on the newspaper, digital content on social media, or specifically getting your target user’s attention on social media, is much harder than approaching them and talking to them.

Information Retention – Print vs. Web

Average users only need 8 seconds before deciding the content they are viewing on a digital platform isn’t for them. This study has shown that consumers who have read a printed format content retain more information than those on the web and digital formats. 

The difference here is that web users tend to skim rather than actually read content in-depth, so information retention is different between platforms. Online readers’ attention span is much shorter, and they are more motivated to obtain the right kind of information online, rather than acquiring the most information from a specific topic.

Whether you’re creating material for online or physical platforms, your main agenda is to tailor the content to fit the platform and make it engaging, dynamic, and diverse. In short, you need to stand out. You need to give your users a lasting and unforgettable presence.

Importance of Creating an Unforgettable Presence

Why is it so important to create an unforgettable presence on social media?

Here’s why:

• Consumers don’t want regurgitated thoughts. They aren’t looking for flashy promises or empty content.
• Consumers want real value, originality, and excitement.
• They are looking for content that helps them solve their problems.
• They want to make purchasing decisions on what excites them and what helps them solve a problem.
• According to a study done by NewsCred, 62% of millennials say that their loyalty to a brand is directly connected to the quality of the content that the brands they follow produce.

Keep in mind that millennials have been found to spend $200 billion on annual expenditure. This is an extremely important statistic for marketers to keep in mind.

• It’s no more about churning out anything just to have something online and offline.
• You need to dedicate content that relates to your business, supports your brand loyalty, and builds your reputation.
• You want to create an unforgettable presence, so that you’re on the top of your consumers’ mind the next time they need their problems solved.
• An unforgettable presence ensures continuous growth and effective communication.
• Your consumers are smart, and they aren’t looking for wishy-washy crud or mediocre posts.

In a high-stakes environment where it’s harder than ever before to earn attention online, companies must stand out with EPIC content – superb and well-researched material that adds value, solves a customer’s problem, and has high quality and relevance.

How to Create an Unforgettable Presence

You probably have an idea of the regular things marketers do to stand out. It’s hard to come up with epic content consistently, but there are a few things you can do to stay on top and stay unforgettable, and these are the kinds of things that big brands do, anyway, on a daily basis.

Here they are:

#1 Define and develop your voice.

It’s all about being consistent when it comes to ‘talking’ to your customers, whether it’s an online or offline platform. It’s not only just using the right colors, template, or images. It’s also about the tone of voice you use. How do you want to sound to your audience? Authoritative? Cool? Friendly? This answer depends on your brand values, products, and services, and it’s something you need to brainstorm with your marketing and creative team. 

Consistent imaging, look, feel, and voice is vital to enable users to easily identify you from all the clutter and noise. Everything about your online presence needs to be consistent, from your website to your social media channels, billboards, and large-format content, to your packaging, layout, and even your online banner ads. Consumers need to recognize you instantly.

Creating an unforgettable presence means leaving no doubt in the customer’s mind about who you are, what you sell, what your values are, and what you care about. It doesn’t matter whether they see your logo on a digital banner or a billboard. 

It’s your job to control this narrative, whether you’re an individual entrepreneur, a business owner, speaker, politician, or big business.

#2 Use the same design and printing services.

There are plenty of services and designers out there that provide services that appeal to a wide variety of design styles, and there’s definitely one that will appeal to the kind of design and style you’re looking for. To establish consistent brand messaging is also to work with the right people who know your company, your needs, and your style requirements.

Big brands work with the same design or printing company for a considerable number of years before deciding to move on with another. If you’re a newly budding business, this element is crucial for you. Whether it’s a large-format printing service, a PR company, or a social media design agency, you want to pick the right one and stick to them for a good amount of time to establish not only a consistent image, but also industry connections. Having a good relationship with an agency is vital, so you have a better way of conveying your ideas and design needs, and come up with exciting content together.

#3 Be authentic.

Brands need to be authentic, and this includes small businesses or entrepreneurs building their brand. Whether it’s something online or offline, share authentic information such as statistics of customers that are happy with your service. Use the profile section of social media profiles as best as you can by sharing tidbits of information that make you relatable or friendly. Create designs and printed materials that speak to the problems that your customers are facing. Avoid unnecessary and hard-to-pronounce jargon. 

Customers nowadays crave authenticity, especially in a world where many things can be faked or filtered. They want an experience out of the product or service they are using. A business that’s honest, transparent, and authentic is a business that will grow with consumer authority.

#4 Focus on organic growth.

Being unforgettable or creating an unforgettable presence is also about focusing your business efforts and marketing endeavors on being more organic. This means giving your content and your business the room to grow naturally without having to pump in millions of dollars on advertisements, words, and images that don’t bring value. Part of growing organically is also giving your business the time to understand your customers, what they want, and how they want it. Dig deep to find out what terms people search for when they look up the niche you’re in, the business pool you operate in, as well as the product and service you provide. This information should be sewed into your posts, your content, and your keywords.

#5 Use specific keywords your customers use to solve their problems.

Keywords are relevant, but they don’t create the entirety of the solution. Whether it’s a printed article or a digital banner, adding specific keywords that enable you to stand out in your local area, where customers can reach you easily, especially if your product or service is a physical one, is exceptionally crucial.

#6 Call-to-actions are a must.

Of course, an unforgettable presence isn’t complete without a call-to-action to direct your customers to a specific goal you want them to do. Your customer sees your ad in the newspaper and goes, “Wow, I didn’t know Company X does this!” But then, what? Where do you want them to go after viewing your content? What do you want them to click on, or who should they call? Having no place to direct your customers is similar to getting all dressed up and nowhere to go. Make sure there’s a call-to-action on whatever content you’re putting out there.

There you have it – the benefits to being unforgettable and how you can do it with a few tweaks and changes to your content, whether it’s in newspapers, a magazine, billboard, or on your website.