Business

7 Tips to Improve Your Product Packaging Design

In this article, we’ll give you 7 tips and tricks that you can use to create the best packaging design ideas.

Published

3 years ago

February 8, 2021

7 Tips to Improve Your Product Packaging Design

Did you know that the grocery store Whole Foods carries as many as 55,000 products at a time on their shelves? That’s a lot of products, which means if you want your product to stand out from others, you need to invest in product packaging design.

But what makes a good product packaging design, anyway? And what can you do to ensure that your design helps you move more units?

In this article, we’ll give you 7 tips and tricks that you can use to create the best packaging design ideas. We’ll tell you which design elements to consider, what mistakes to avoid, and even how you can make your products more valuable to consumers with your design choices. 4 Ways to Market Your Ecommerce Store and Double Your Sales

1. Keep It Simple

When it comes to product packaging ideas, one of the biggest mistakes that people make has to do with trying to do too much with their designs. While it may seem like a good idea to go crazy with colors, fonts, and other design elements, there’s a good chance that strategy will backfire on you.

Our advice? Keep things simple, don’t try to do too much, and let your product do most of the heavy lifting. That way you don’t accidentally create a package design that is cluttered, tacky, or hard to read.

2. Offer Added Value With Packaging

Some of the best product packages in the world offer customers added value, and thus, stand out from other product packages in their niche.

A 12-pack of soda can be used to make storing, and even dispensing, soda in your refrigerator much easier. That not only offers added value but makes customers want to buy your products more.

So, if you can, try to find a way to offer added value with your packaging. Be creative, consider your customers’ needs, and don’t be afraid to invest a bit more money into your packaging to get the job done.

3. Be Authentic and Real

Another common mistake that you need to do your best to avoid has to do with authenticity. Some brands tend to go a little overboard with their messaging on their product packaging, and thus, come across as fake or phony to consumers.

Of course, all you need to do to avoid this issue is to be authentic and real with your branding. Tell your story, don’t be dishonest, and again, let your product do most of the talking.

4. Focus Heavily on Font

No matter what it is your selling, the first thing that people are going to do when they look at your product packaging is read it.

And sure, the colors that you choose, and the overall design of your packaging, is important. But that first look will be all about what your packaging says, which is why font choices are so important.

Pro tip: only use bold, easy-to-read fonts for your packaging designs. Don’t try to get too cute with your fonts, keep it simple and make sure that your packaging is legible, especially from a distance.

5. Invest in Durable Packaging

It’s important to remember that, before a consumer takes home your product, your product will experience quite the journey. For some products, that journey could include multiple shipping trips before it finally arrives on a store shelf.

Because of this, we recommend that you invest heavily in durable, long-lasting packaging. That way you can ensure that when your product finally makes it to a shelf, it still looks as good as new.

Quality packaging will also help better protect whatever it is you’re selling. Once again, that’s an added value for consumers, which means you can charge a bit extra to help cover those added costs for better, more durable packaging.

6. Think About Shelf Impact

If your product is like most, it will sit on a shelf next to other, similar products from other brands and manufacturers. That means that to stand out, you have to make sure that your packaging looks the best on a shelf surrounded by similar products.

A lot goes into making this happen. The good news is, everything that we’ve mentioned so far on this list will help you create a product packaging design that stands out positively.

If you’re concerned that your packaging won’t get the job done, consider investing in packaging design testing. That way you can get some valuable feedback before your product reaches shelves, allowing you to give yourself a chance to increase your product sales.

7. Study the Competition for Ideas

It goes without saying, but you never want to copy or steal ideas from your competition. With that being said, studying the competition for ideas, especially ideas on what not to do, is more than a good idea.

For example, if everyone in your niche is using bright, colorful package designs, going the other way might be a good idea. It’ll help you create a packaging design that stands out and is different from others that are on the shelf next to it, which of course is a good thing.

Need More Help With Product Packaging Design?

As you can see, a lot goes into creating the perfect product packaging design. For many, investing in the help of a professional designer, or even product testing, is needed to ensure that you get the best results.

That said, as long as you invest in quality design materials, and keep things simple with your design, you should be able to create something that consumers will react positively to.

Looking for more graphic design tips and tricks? Check back with our blog often for tons of useful information and ideas.

World

Hims & Hers CEO Andrew Dudum Says Wants to Hire Student Protesters Backlash Underway

Published

2 hours ago

May 6, 2024

Manoj Nair

Hims & Hers CEO Andrew Dudum Says Wants Hire Student Protesters Backlash Underway

Andrew Dudum, CEO and founder of Telemedicine Company Hims & Hers is facing flak on the social media after his reported statement that he wants to hire students and protestors who are taking part in the protest in support of Palestinians in Universities across the US.

A number of tech sector founders has also condemned his statements.

Dudum had posted on X,

“If you’re currently protesting against the genocide of the Palestinian people and for your university’s divestment from Israel, keep going. It’s working. There are plenty of companies and CEOs eager to hire you, regardless of university discipline.”

He also posted a link to a page showing open positions at Hims & Hers.

X users have expressed their disapproval and have even called for a boycott Hims & Hers, and others said they are selling their stock in the company.

Cofounder of Palantir Technologies as well as the managing partner of early stage venture capital firm 8VC Joe Lonsdale responded on X and said

“Real moral courage doesn’t involve joining a mindless mob, chanting anti U.S. and other woke pablum, following instructions not to debate or discuss your positions at all yet being indignantly righteous, while large numbers in the mob chant for violence and block Jewish students.”

While Hims & Hers spokesperson said Dudum were not available for comments, old posts by Dudum have been unearthed which puts in context his actions. Days before the horrific attack by Hamas’ terrorist against Israel on October 7, Dudum had posted –

“In pursuit for peace: Our leaders need to embrace nuance.”

Dudum further explained that he is a Palestinian American and had roots in and family in the West Bank and Gaza and said Hims & Hers’ values are based on a respect for human dignity and life.

Dudum wrote

“It is upon those values that I believe all leaders and CEOs should use their platform today to call for an immediate cease fire. To actively recognize Israel’s right to defense and also recognize the means and manner in which they are responding violates international law. I ask us to find nuance, and share our voice today to help save innocent lives.”

Deadly protests have hit U.S. college campuses through last month and protest encampments have sprung across more than 40 colleges nationwide.

Police crackdown is on and there have been more than 1,900 arrests or detainments following a wave of activism at universities across the country.

Hims & Hers is a Telemedicine Company that links consumers with licensed healthcare professionals, enabling access to high-quality care for conditions related to sexual health, mental health, and more. It also offers its own range of products and is in a partnership with Los Angeles-based Hustle & Co. on media relations.

Also Read: Brazil Dam Collapse Amid Heavy Rainfall and Flood; Watch Video Here

World

More Trouble For Microsoft, OpenAI: Eight US Newspaper Publishers File Lawsuit For Copyright Infringement

Published

2 days ago

May 4, 2024

Manoj Nair

More Trouble For Microsoft, OpenAI: Eight US Newspaper Publishers File Lawsuit For Copyright Infringement

Trouble for Microsoft and OpenAI over copyright infringement is not coming to an end, as they face several lawsuits for violating copyrights.

On Tuesday, eight US newspaper publishers sued Microsoft for illegally reusing articles in AI products.

The 98-page long lawsuit further accused the tech companies of attributing erroneous information to the publishers.

The eight newspapers that have filed the lawsuits include the New York Daily News and the Chicago Tribune.

They allege that OpenAI’s ChatGPT used their copyrighted articles to perfect its language models without permission.

The lawsuit was filed in a New York federal court on Tuesday. The publishers claim that OpenAI’s large language models, GPT-2 and GPT-3, were perfected using datasets containing text from their newspapers.

The language models are designed to produce text based on human inputs and reproduce copies of the publishers’ works. Microsoft has been indicted for using newspapers for its Bing search index but seldom provided links to the original articles. Four months ago, The New York Times also filed a lawsuit against OpenAI, accusing the tech giant of using data from its past content. It also asked for consent for usage, criticizing the use of full article excerpts in chatbot responses.

The latest lawsuit filed by the eight news outlets also demanded consent and fair value for using their content to perfect the AI language models. The lawsuit alleged that the AI tools literally regurgitate their content without directing users to the content source.

The lawsuit filings stated, “This lawsuit arises from defendants purloining millions of the publishers’ copyrighted articles without permission and without payment to fuel the commercialization of their generative artificial intelligence products, including ChatGPT and (Microsoft’s) Copilot.”

The eight newspapers that instituted the lawsuits are as follows:

The New York Daily News and The Chicago Tribune, both owned by Alden Global Capital
The Orlando Sentinel
The Sun Sentinel
The San Jose Mercury News
The Denver Post
The Orange County Register
The St. Paul Pioneer Press

OpenAI’s Response

OpenAI did not directly respond to the accusations but stated that it takes great care to support the news and media outlets. It also stated it is in continuous partnerships and conversations with various news outlets around the world to explore new opportunities, discuss problems, and seek out solutions.

Microsoft also stated that OpenAI has entered into fruitful partnerships with a number of publishers, which includes The Financial Times, The Associated Press, Spanish conglomerate Prisa Media, and Germany’s Axel Springer.

Net Worth

Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

Published

3 days ago

May 3, 2024

Vishnu Chaudhary

Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

Who is Alan Patricof?

Alan Patricof is a prominent figure in the American investment landscape, renowned for his contributions to venture capital. With a career spanning over four decades, Patricof has been instrumental in shaping the growth of numerous global companies, including America Online, Apple Computer, and Audible. His legacy extends beyond business, with involvement in community organizations and government initiatives.

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Alan Patricof Career

Alan Patricof’s career in venture capital began in the industry’s early days. He founded Patricof & Co. Ventures Inc., a precursor to Apax Partners, one of the world’s leading private equity firms. Later, he established Greycroft Partners, focusing on early and expansion-stage investments in digital media. Throughout his career, Patricof’s vision and leadership have played a pivotal role in advancing the venture capital field.

Alan Patricof’s Net Worth

As of May 3, 2024, Alan Patricof’s estimated net worth stands at over $1 million. His wealth is derived from various investments, including holdings in Boston Properties Inc. and successful ventures in digital media. Despite humble beginnings, Patricof’s entrepreneurial spirit and strategic acumen have propelled him to financial success.

Alan Patricof Age

Born in 1934, Alan Patricof is currently in his late eighties. Despite his advanced age, he remains active in the business world, leveraging his wealth of experience to mentor emerging entrepreneurs and drive innovation.

Alan Patricof Family: Wife and Children

Alan Patricof has been married to his wife Susan for over 48 years. Together, they have three children and seven grandchildren. Family holds great importance to Patricof, and he credits his upbringing and heritage for shaping his values and work ethic.

Alan Patricof Height and Weight

While specific details about Alan Patricof’s height and weight are not readily available, his stature in the investment community is undeniable. Patricof’s impact transcends physical measurements, as he continues to leave a lasting legacy in venture capital and philanthropy.

Also Read: Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?